Cleveland & Holly Springs Ace Hardware's web traffic visits are up 339% over the past 6 months! That's right, UP 339%! Their email campaigns have been performing exceptionally well also. They are consistently getting 20% open rates and click through rates of 36%-40%! These are truly impressive results and blow the retail industry averages out of the water!
Check out the email we recently sent out on behalf of Nite Guard. This email has some of the most impressive response statistics we have seen! The email blew industry averages out of the water with a 27% open rate (2,018 customers) and 54% click through rate (1,081 customers). Very impressive statistics here!
Take a look at this sharp looking email that we recently sent out on behalf of Seaboard Ace Hardware! Seaboard Ace Hardware did an excellent job promoting this event. They sent out a total of two email campaigns and also have the event posted on their Facebook page and the home page of their website. If you want people attending your events this is the way to do it! This is 360 degree marketing at its finest!
Using email campaigns as a service and not just a direct sales and marketing medium is an excellent strategy. It will build brand loyalty, increase your open and engagement rates, and most likely also increase your sales.