Case Study: Having a website built by FootSteps marketing WILL increase the traffic to your website and the quality of that traffic. More people visiting your website equals more people (footsteps) in your door! FootSteps Marketing websites all come equipped with our custom best practices SEO set up. This set up combined with out incredible email and social marketing services WILL get customers to your website and into your store!
With the help of FootSteps Marketing's Social Plus and Virtual Posting Assistant, Hillcrest Ace Hardware gained 400 new likes in a month! Keep reading to learn more...
Independent Retailers invest a ton of time and money in their local ads; both creating them, distributing them, and increasing inventory for the products displayed. They then utilize either mail or central distribution channels (local newspapers, combined mailers) to get the word out. While many will admit these approaches are proving to bring less results, most of retailers still invest in these local print ad circulars. I believe that some return on investment is there and each retailer needs to make those choices based upon their experience.
The secret to implementing great marketing programs is not to get too far ahead of yourself, and not to fall too far behind! Video marketing has been around for years, but for a number of reasons, (i.e. cash cost to produce, internal resources needed for production, no clear content strategy, cumbersome to post and distribute), it has never really taken off. Now, the time is right. Since all of these factors have been addressed, we recommend making video the next big step in your marketing program. In the near future, you will hear from us about how we can help with either the distribution of existing video or the creation of highly effective, affordable marketing videos.