20/20 Vision for 2020

We at FootSteps Marketing are excited for 2020 and not only because we get to overuse the cliche of 20/20 vision {👀!} but also because it’s a year of celebration for us {we’re turning 10 🎂!} and because we’re firmly on a path to fulfilling our goals and the goals of our clients {hooray 💻!}.

Let’s begin with color. It’s one of our favorite topics of the New Year as it’s also an annual tradition of Patone to announce it’s color of the year.  With most of our efforts aimed at telling clients’ stories through digital marketing, you are probably not surprised that we dedicate a lot of time to color. Color schemes, the impact of color on a website, color coding information for cohesion, etc. With a big year in 2019 and a celebratory color like Living Coral, we are thoughtfully and cooly easing into 2020 with Pantone’s Color of the Year: Classic Blue. 

Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

With this foundational color trend launched for 2020, Pantone effectively leverages the power, psychology, and emotion of color in design strategy. We at FSM appreciate this trend towards dependability, resonance, and infinite possibilities, especially as we set our sights on furthering our commitment to our community and those who exist to benefit it, our retail clients as they continue to adapt to the ever-evolving and competitive world of online retailers, and our team, without whom we wouldn’t be who or where we are today. 

👀 Looking back is always 20/20. Analytically, it was impactful and fun!

In 2019, we at FootSteps Marketing:

  • created and sent 2,523 individual email marketing campaigns
  • hired 3 new people
  • reimbursed $2,200 in employee wellness investments
  • received 7 glowing 5-star reviews on Google 
  • crafted 206 Instagram posts for FSM
  • launched 36 new websites
  • participated in 11 wellness committee initiatives
  • volunteered 152 hours with local nonprofits
  • created and recorded over 450 hours of webinars
  • supported over 8.5 million emails sent
  • hosted 10 Fizzy Fridays
  • custom designed and built 13 websites 
  • enjoyed 1056 additional paid hours off thanks to our Quarterly PTO and Birthday PTO Programs

🎂 We are so excited to be celebrating our 10 year anniversary! Stay tuned to our webinars as we take a thoughtful look back to our 10 years of serving a national Rolodex of clients as well as our local community, as well as launching ourselves into our next decade of digital marketing. What’s changed in 10 years, what do we anticipate changing in the next 10 years and how we plan to adapt and stay ahead of the curve.

💻 We made a commitment to our team and our clients to stay true to our colors and support clients for whom we trust and believe in. Check out some of our greatest achievements in 2019. We are excited to fulfill our goals and the goals of our clients again in 2020!

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