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23 Minutes to Improve Your Knowledge of SEM

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    SEM and SEO are one in the same; SEM (Search Engine Marketing or search marketing as it is widely known) is the marketing tactic from which SEO (Search Engine Optimization) comes, though the terms are often interchanged. The first webinar in our monthly series will explore the basic knowledge every business owner should have in order to navigate online marketing with some savvy.

    Both SEM and SEO processes aim at increasing visibility in search engines from your prospective client’s home computer, mobile phone or laptop. Put aside 23 minutes and 22 seconds to learn more about this critical process and for some pro-tips on how to instantly improve your ranking online. 

    Search Engine Optimization (SEO) offers businesses long-term value via high placement in the free (organic) search results, driving quality traffic to your site and generating new sales. The businesses that appear at the top of any search engine query is decided using the search engine’s complex algorithm which includes on-site and off-site factors. SEO, a tactic of SEM, focuses on ensuring your web presence is optimized to meet the ever-changing algorithm’s best practices.

    Benefits of SEO

    • Long-Term – SEO campaigns carry a long-term value with dividends paying in the coming weeks, months and years.
    • User-Friendly – The search engine algorithms reward user-friendly websites and thus many of the techniques utilized in SEO positively influence all marketing channels via an increased conversion rate.
    • Reach – 93% of online experiences begin with a search engine, 70% of the links search users click on are organic, and 60% of all organic clicks go to the organic top 3 search results.

    Join us for our free webinar series, dedicated to educating you about critical SEM tactics, best practices, in an approachable setting. Every third Tuesday at 10:30 am, Mountain Time. Click here for more details.

     


    Customized search engine marketing solutions align business goals with your online presence and will enhance your foot traffic. 

    By choosing the tactics that work best for your business and your goals, we can employ anything from geo-tactical approaches to the in-depth analysis of the ever-evolving online metrics and forge the best path forward for your business.