Today, video rules the web – nearly 3/4 of online traffic in 2017 will be from video content. So, how important is it to have videos on your website? Read these three tips to find out how adding online video content to your company’s marketing plan can drive better results and increase your website’s viewership.
3. Users prefer video content
Did you know that four times as many consumers prefer watching a video about a product than reading about it? Additionally, users spend an average of 88% more time on websites that include video content. This means that if you aren’t using video as part of your marketing strategy, you may be failing to reach a large segment of your audience who would otherwise be interested in your company or services.
2. Videos supercharge your email marketing efforts
Advertising your website videos in your newsletter emails can significantly impact the traffic your site receives. Simply including the word “video” in your newsletter’s subject line can increase the open rate by 19%, and having video content in the email body can more than double the click-through rate.
1. Videos boost conversions
Email isn’t the only place that videos can drive traffic to your website and business. Almost half of internet users search for videos on a product or service before they spend any money, and shoppers who view a video about a product are 81% more likely to purchase it. Can your business afford to have customers find these videos on a competitor’s website instead of your own?
Want to take your marketing efforts to the next level? Contact us today and find out how we can add video marketing to your company’s comprehensive marketing plan.