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    In the past year, we have seen the importance of visual content shifted into overdrive. From websites, to email campaigns and social media, visual content has become increasingly import to capture your audience’s attention.

    1. Color it!

    Color can help you better organize information by drawing attention to high-level information; it’s a visual aid that more easily helps readers discern what’s important. Additionally, color engages readers in ways that black and white simply cannot. Studies have shown that color can increase people’s eagerness to read a piece of content by 80% (Source) 


    2. Infographics Work.

    Infographics are visual representations of data and data visualization. These graphics seamlessly merge information with visuals to improve reader comprehension. When people hear or read information, they typically only remember 10% of that information three days later. Pairing relevant images with that same information improved retention by 55% of the information. (Source


    3. Use Photography That Talks

    The old adage of picture says a thousands words is true. Photography conveys meaning and feeling in an instantaneous way that words cannot. For marketers telling the story of their brand, pairing words with photography is crucial. Photographs set a tone and expectation that the words go on to express. When asked about the critical elements for brand storytelling, 46% of marketers say photography is an important part. (Source)



    4. Make it Relevant.

    We’ve discussed the importance of photographs in brand storytelling; this only works when the images and the content make sense together. When selecting images or visuals to go with content, the visuals need to be relevant to the content. Images that aren’t relevant will lose readership and views. Content with relevant images gets 94% more views than content without relevant images. (Source)



    5. Don’t Forget Social Media.

    Social Media marketing is a very popular marketing vehicle. More than 2 billion people have social media accounts and 47% of all online time is spent on social media. Visual content is more than 40X more likely to get shared on social media than other types of content (Source)



    Image credits:

    1. Xerox

    3. CMO Council

    4. Quick Sprout

    5. Buffer