1. Prominent Calls to Action (CTAs)
Having effective calls to action are one of the most important components for a successful website. Your calls to action should clearly illustrate exactly what you want your visitors to do, ie: “Sign up for our Newsletters!” “View our current Promotions!” “Check Out Our New Inventory“. Your calls to action should be clear and clutter-free.
2. Optimize Site Load Time
According to a KISSmetrics report, 47% of consumers expect a web page to load in two seconds or less, and 40% abandon a website that takes more than three seconds to load. Slow loading time frustrates your visitors and negatively affects conversion rates and brand perception. Page load time can be impacted by image size, code, videos, and other factors.
3. Mobile Responsive Web Design
Having a mobile responsive design has been important for a few years but has become increasingly important as every day passes. In the summer of 2015, Google announced a major mobile algorithm update that penalizes websites that aren’t mobile friendly. In May of 2016, Google announced that it would strengthen the ranking signal from mobile-friendly websites.
4. Make Navigation Natural and Intuitive
When someone lands on your site, they should know what to do and where to go. If they do not, they are likely to abandon ship.
5. Choose Your Photographs Wisely
Ideally, hiring a professional photographer to come in your store for a few hours and take photos is the way to go. The next best approach would be a combination of high-quality, self-taken, in-store images. These can supplement unique and applicable stock photography images. You want to be careful selecting stock photography, as bad stock photography is bland and generic at best and ridiculous at worst.
6. Include Social Sharing Buttons and Content Blocks
Social buttons make it easy for your visitor to find your brand on social networks. Dedicating an area or block on your homepage to pull in your Facebook posts is also a good idea, as this will help distribute your social content and increase engagement.