Posts by Lauren Keller

  • How to Keep Your Email List Clean

    Posted September 15, 2020 by Lauren Keller

    In this article, we discuss why, when, and how to maintain a clean email list.

     

    The benefits of tidying up your email list

     

    Positive Sender Reputation

    Email clients (Gmail, Yahoo, etc.) keep a score on your email domain called Sender Reputation.…

  • Habitat and the Google Grant

    Posted July 27, 2018 by Lauren Keller

    Nonprofits Advertise on Google for Free
    The Google Ads Grant Program offers nonprofits the ability to advertise on Google at no cost. (And by no cost, we mean $10,000 a month in free ad spend.) To be eligible for the program, an organization must be a 501(C)(3)…

  • Benefits of Promoting Products on Your Website

    Posted June 30, 2017 by Lauren Keller

    Even if you don’t sell products online, promoting the products you have in your store on your website can help drive traffic both to your website and your brick-and-mortar location. Here are 4 benefits of promoting products on your website.

    1. It’s a great customer service tool.

    Based on…

  • Understanding Your Email Marketing Stats

    Posted April 19, 2017 by Lauren Keller
    Email marketing can be a very effective way to reach your customers between in-store visits. Effective email marketing campaigns should keep your business present in the minds of your customers and entice them to make purchases.