Posts by Taylor Rogers

• SEO + PPC: Which is Right for Your Business?

  Posted April 20, 2021 by Taylor Rogers

  In this article, we discuss the differences between SEO and PPC.

   

  Many business owners know that they need to invest in their marketing in order to grow. This investment usually looks like building out a website, sending email campaigns, and implementing paid…

• Google My Business

  Posted April 7, 2021 by Taylor Rogers

  In this article, we discuss the importance of having a Google My Business listing.

   

  Investing in your Google My Business profile is a simple, free strategy that can help to boost your online presence and searchability. Your listing acts as a mini-website…

• Essential Email Metrics You Need to Know

  Posted January 14, 2021 by Taylor Rogers

  In this article, we discuss the details of what your email metrics mean.

  While having beautiful, engaging emails is half the battle, the other half is knowing how and what to look for in campaign results. The best way to enhance your audience…

• Essential Email Metrics You Need to Know

  Posted August 13, 2020 by Taylor Rogers
  While having beautiful, engaging emails is half the battle, the other half is knowing how and what to look for in campaign results. The best way to enhance your audience engagement is to understand their behaviors when they are opening emails, and what interests them.
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  FootSteps Turns 10!

  Posted July 21, 2020 by Taylor Rogers

  FootSteps Marketing was founded by Pat Curry in July 2010. Pat has been a prominent businessman and entrepreneur in the valley for 30+ years! Starting out with his first business endeavor in 1983 in Aspen, Pat founded First Resort Software, which was one of the first of its kind. Pat…

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  E-Commerce for Small Businesses

  Posted June 26, 2020 by Taylor Rogers

  Creating an online platform for your business may seem like a daunting task, but it doesn’t have to be. The world has been trending towards online shopping for years now, but with the recent developments concerning COVID, that trend has since accelerated. It’s important for small businesses to…

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  Marketing in the "New Normal"

  Posted May 15, 2020 by Taylor Rogers

  We are all in the middle of a very transitional time. Businesses that used to serve in-person, are now having to move their services online and market themselves in ways they never had to before. If you’re feeling overwhelmed by this factor, just know that you are not…

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  Empathy in Marketing

  Posted April 27, 2020 by Taylor Rogers

  Let’s face it, we’re in a weird time right now. Marketers and businesses (big and small) are having to think of out-of-the-box ways to stand out to their customers and continue to drive sales, while also being mindful and respectful of the emotions surrounding Covid-19. Sounds stressful, but it doesn’t…

• We're Here for You Through COVID-19

  Posted March 30, 2020 by Taylor Rogers

  Things are looking a little different now than they did at the beginning of the month. It seems as if overnight all of our worlds have been turned upside down. We’re suddenly forced to adjust to major change, whether that is within our businesses, our social activities, or our families.…

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  The Importance of Having a Website as an Artist

  Posted October 20, 2018 by Taylor Rogers
  A website is a great place to keep contact information, create a portfolio of your work, as well as to have a place to sell your work without the need of a middleman. Having an online platform will enhance the perception of professionalism regarding your art. It allows you to positively build up your reputation by giving people the opportunity to learn about who you are as an artist.