Posts by webdev

  • Working From Home? Lucky You! Here Are Tips from Professional Communicators on How To Do It Best.

    Posted March 31, 2020 by webdev
    With COVID-19 spreading throughout the world, working from home increases social distance and gives you the best chance to avoid contracting the virus as well as doing your part as a community member in lowering the opportunities to spread it, too. Our local and state governments are enforcing that all non-essential businesses (and employees) to stay home to slow the spread of the disease. FSM is happy to comply and beat them to it by transitioning our team to #workfromhome more than two weeks ago. It's a critical time to showcase your awareness of your fortunate situation and remember that your coworkers are in the same boat, not to mention your clients. So, how does FSM, a team of 11 spread across the central mountains of Colorado, make it work? It comes down to three things: overzealous communication, demonstrating productivity, and a sense of humor.
  • Working From Home, Staying Connected

    Posted March 27, 2020 by webdev
    To make you all feel more connected to FSM's team during this trying time, we decided to document what it looks like from our home offices. 
  • Digital Marketing in the Era of COVID-19

    Posted March 16, 2020 by webdev
    We are here for you, during this trying time. Conveying information digitally is more important now than ever as social distancing has become a necessity. Learn more about the many ways you can get ahold of your digital marketing team.
  • The Best of 2019: Location, Location, Location!

    Posted March 3, 2020 by webdev
    This website required incredible attention to detail, multi-functioning locator tools, and high impact search functionality and search engine optimization. All of these aspects serve both the independent locations and the tourists alike! Learn more.
  • Ask {for donations} Year Round

    Posted January 28, 2020 by webdev
    We know that end-of-year giving is a traditional time to ask for donations, but we recommend treating your "asks" like every other aspect of your organization, and to encourage giving year-round. Jumpstart your fundraising from individual donors this year by staying top-of-mind and maybe try adding a non-traditional giving day to your fundraising calendar
  • 20/20 Vision for 2020

    Posted January 13, 2020 by webdev
    We at FootSteps Marketing are excited for 2020 and not only because we get to overuse the cliche of 20/20 vision {👀!} but also because it's a year of celebration for us {we're turning 10 🎂!} and because we're firmly on a path to fulfilling our goals and the goals of our clients {hooray 💻!}.
  • Designing for Designers

    Posted January 8, 2020 by webdev
    We had the pleasure of working with an experienced and energetic team of design professionals, making for an especially fun website project, concept to completion, for our design and web development team.
  • subject lines matter

    Posted January 2, 2020 by webdev
    With subject line testing-technology will help increase email open rates and boost your audience interactions. Learn more.
  • We Give in a Big Way

    Posted December 16, 2019 by webdev

    Mountain Valley Developmental Services provides persons with developmental disabilities, and their families, support that will promote skill acquisition, independence, and inclusion within the community. FootSteps has the privilege to support its efforts through ongoing, monthly marketing services, like informative and engaging email marketing campaigns, blog posts and SEO efforts. …

  • Ending an Email: a Lesson in Etiquette

    Posted December 16, 2019 by webdev
    The email signoff: those few, important words that signal “we’re done here,” but also, “may we never truly be through” — depending, of course, on whom you’re writing and why. Since these are emails coming from your personal inbox, not a marketing email signature, it's good to reference a few notable tactics: the behavioral principle called mirroring, delineating between audiences and remembering the tone and personality of your message.