Your voice, your search

Did you know that 90% of the data in the world was created in the last two years? How on earth is someone supposed to find and sort through all of that? How on earth are you supposed to market your company online knowing the amount of sheer stuff you’re up against? Search marketing plays a huge role as one of the most important aspects of our internet usage is how we find the data we’re looking for.

Between Google and Amazon, voice search has not only taken over smartphones but also most kitchens, cars, and households. We’re here to help answer how voice search works and why is it important for marketing your business or organization.

What is voice search?

Voice search is a type of technology that recognizes your speech so you can search for things by simply saying your search term out loud, instead of typing it into the search bar. The growth of smartphones and other handheld devices has led to an increase in its usage.

You may use speech recognition technology to:

  • Make a query on a search engine.

  • Request specific information, e.g. a sports score.

  • Search for video or audio files.

  • Find a business or service offering “near me”
  • Launch a program or select a specific option.

  • Clarify your request.

  • Call someone.

Who’s using voice search and what is it used for?

Everyone. Even if you don’t know it. It’s clear that there are a number of industry-leading products on the market that offer users the ability to search for things using their voices, is this just another “fad” that’ll come and go? It’s not looking that way, no. eMarketer notes that over 35 million Americans used one of these devices at least once a month. So what are they using them to search for? According to Google’s recent study on how voice assistance is influencing consumer behavior, they’re simply becoming part of their daily routine.

Alexa, What Does The Data Say? Forbes Business Journal wrote, “Not convinced this technology is on the rise? Can’t get rid of that sneaking suspicion that voice assistants might turn into the next Segway? Here are some key stats that point to the growing popularity of digital assistants and voice-recognition technology: by recording one month of sales rates for 2,000 products listed on Amazon, OC&C Strategy Consultants reported that voice-powered commerce accounted for $1.8 billion in U.S. retail revenues in 2017. This figure is expected to reach $40 billion by 2022. According to the ADI Consumer Electronics Report, more than half of all owners of voice assistants use it at least once per day, and more than 20% rely on it for online shopping. And, by 2020, Gartner predicts that voice-activated searches will account for 30% of web-browsing sessions.”

If you routinely search with the term “near me,” then you’re part of a rapidly rising SEO trend. The “near me” search allows the user to leave off their hometown and other location-specific data. This is possible because our internet-connected devices already know where we are. Therefore, it’s usually unnecessary to include this information in our searches.

Over the last two years, the “near me” mobile search has seen a 500% increase in volume according to a comparison of Google Data from July-December 2015 and July-December 2017. A related mobile search that has recently surged in frequency is “near me today/tonight.” That phrase increased by 900% in the same period.

How do I optimize my website for voice search?

Say, “Alexa, call FootSteps Marketing in Carbondale, Colorado” – we’re here to help. Our SEO team will work with you directly to understand your business’ offerings, products, services and story to ensure the most effective SEO overhaul and make sure that when someone is looking for you through voice search, you show up.  



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