#DidYouKnow it costs five times as much to attract a customer as it takes to keep an existing one? That’s exactly why we encourage you to focus on re-engaging your email contact list! By increasing active email contacts and customers, you’ll see a direct correlation to higher revenue.
Win back lost subscribers with a timely re-engagement campaign.
Your subscribers will never be more engaged than the moment they join your list. Maybe they just learned about your brand, or they’re fired up about whatever special you offered in exchange for their subscription. In an ideal world, your emails would continue to provide so much value that they’d always open everything you send.
Unfortunately, not every subscriber will stay engaged. For one reason or another, they might stop opening or clicking on your emails. Don’t take it personally but be sure to personally re-attract them with a re-engagement campaign.
A study by Return Path found that 45% of recipients who received win-back emails read subsequent messages. And if they don’t, that’s perfectly fine. You’ll have a cleaner list, more reliable data, and an unsubscribe is always preferable to someone sending you to the spam folder and hurting your sender reputation.