SEO Strategy for the Stars

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People everywhere use the internet every day to find answers to their problems. And, if your website is optimized correctly, and you've got good online reviews, more people are likely to click on your information.

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Approach Sponsorships with Analytics and Attitude

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Sponsorships are very different than standard donations because they are essentially business deals, with mutual benefits for both nonprofit and for-profit. Often times, the non-profit asking for support can feel bashful about the ask but we're here to abolish that attitude. While the corporate sponsor contributes to an organization to help further its mission (usually monetarily), the real benefit to the sponsor is that the nonprofit promotes the sponsoring corporation’s connection to its cause, offering positive publicity and a boosted reputation. Both nonprofit and for-profit acquire access to the supporters and customers of each respective company, expanding their audiences. And, luckily for nonprofits, for the sponsorship to be legal, the benefits to the sponsoring corporation cannot outweigh the benefits to the tax-exempt nonprofit.

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Design Doing Good

Habitat Mission Logo

It was our pleasure to work with the Loveland Habitat for Humanity team to tell this remarkable story through inviting design, encouraging forms, engaging click-throughs, and beautiful imagery. Because of their passion for community, Loveland Habitat came to us with authentic images that paired nicely with their branding and the overall feel of the site. 

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Certified Google Partner

Taylor Rogers_certified

Thanks to our team's dedication and hard work, FootSteps Marketing is now a certified Google Partner. Our team, especially over the past three years, has demonstrated Google Ads expertise and earned a Partner status, badge, and benefits. 

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#givingTuesday: a trend worth pursuing

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#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Learn about some of our client's giving practices and about FootSteps Marketing's corporate practices, too.

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Get a Bad Review Online? Brush It Off!

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Negative reviews are not necessarily the worst thing, but your reaction to them might be. If you take a step back, you'll find they can actually make the positive reviews stand out and help you improve your company culture. Follow these steps to responding to negative online reviews and brush it off.

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Habitat and the Google Grant

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Nonprofits Advertise on Google for Free The Google Ads Grant Program offers nonprofits the ability to advertise on Google at no cost. (And by no cost, we mean $10,000 a month in free ad spend.) To be eligible for the program, an organization must be a 501(C)(3)…

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A Day in the Construction Zone (Instead of at the Desk)

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There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.

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The Health and Wellness of Your Email Marketing: Benefits and Budgets

The Health and Wellness of Your Email Marketing: Benefits and Budgets thumbnail

t’s likely that some of your contacts will change interests, jobs, or email addresses and will become disengaged with your emails. Your task, if you choose to accept it, is to regularly clean out your contact list, improving your email marketing scores and list health. Good health is important for your body, it's also important for your budget. 

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