#givingTuesday: a trend worth pursuing

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#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Learn about some of our client's giving practices and about FootSteps Marketing's corporate practices, too.

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Get a Bad Review Online? Brush It Off!

Get a Bad Review Online? Brush It Off! thumbnail

Negative reviews are not necessarily the worst thing, but your reaction to them might be. If you take a step back, you'll find they can actually make the positive reviews stand out and help you improve your company culture. Follow these steps to responding to negative online reviews and brush it off.

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Habitat and the Google Grant

Habitat and the Google Grant thumbnail

Nonprofits Advertise on Google for Free The Google Ads Grant Program offers nonprofits the ability to advertise on Google at no cost. (And by no cost, we mean $10,000 a month in free ad spend.) To be eligible for the program, an organization must be a 501(C)(3)…

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A Day in the Construction Zone (Instead of at the Desk)

A Day in the Construction Zone (Instead of at the Desk) thumbnail

There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.

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The Health and Wellness of Your Email Marketing: Benefits and Budgets

The Health and Wellness of Your Email Marketing: Benefits and Budgets thumbnail

t’s likely that some of your contacts will change interests, jobs, or email addresses and will become disengaged with your emails. Your task, if you choose to accept it, is to regularly clean out your contact list, improving your email marketing scores and list health. Good health is important for your body, it's also important for your budget. 

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GDPR Compliance and Best Practices

The GDPR is a new law that requires all websites that collect data (so, all websites) to have a GDPR compliant privacy policy, to gather consent when collecting data and to ensure their third-party vendors are compliant as well. It's a lot to stomach, so, to help you prepare for these changes, FootSteps Marketing is providing you with an FAQ page and steps to get GDPR comply, and a few tips to help you prepare for GDPR.

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How Writing a Blog Will Improve Your Search Results

Google and other search engines prefer websites that refresh their content consistently. Additionally, blogs make great social media posts and email marketing campaigns that can link directly back to your website, thus driving up traffic and making those search engines pay even more attention to you.

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