Sponsorships are very different than standard donations because they are essentially business deals, with mutual benefits for both nonprofit and for-profit. Often times, the non-profit asking for support can feel bashful about the ask but we're here to abolish that attitude. While the corporate sponsor contributes to an organization to help further its mission (usually monetarily), the real benefit to the sponsor is that the nonprofit promotes the sponsoring corporation’s connection to its cause, offering positive publicity and a boosted reputation. Both nonprofit and for-profit acquire access to the supporters and customers of each respective company, expanding their audiences. And, luckily for nonprofits, for the sponsorship to be legal, the benefits to the sponsoring corporation cannot outweigh the benefits to the tax-exempt nonprofit.