analytics & consulting

  • Ask {for donations} Year Round

    Posted January 28, 2020 by Sydney Schalit
    We know that end-of-year giving is a traditional time to ask for donations, but we recommend treating your "asks" like every other aspect of your organization, and to encourage giving year-round. Jumpstart your fundraising from individual donors this year by staying top-of-mind and maybe try adding a non-traditional giving day to your fundraising calendar
  • 20/20 Vision for 2020

    Posted January 13, 2020 by Sydney Schalit
    We at FootSteps Marketing are excited for 2020 and not only because we get to overuse the cliche of 20/20 vision {👀!} but also because it's a year of celebration for us {we're turning 10 🎂!} and because we're firmly on a path to fulfilling our goals and the goals of our clients {hooray 💻!}.
  • SEO Strategy for the Stars

    Posted September 9, 2019 by Sydney Schalit
    People everywhere use the internet every day to find answers to their problems. And, if your website is optimized correctly, and you've got good online reviews, more people are likely to click on your information.
  • Approach Sponsorships with Analytics and Attitude

    Posted August 28, 2019 by Sydney Schalit
    Sponsorships are very different than standard donations because they are essentially business deals, with mutual benefits for both nonprofit and for-profit. Often times, the non-profit asking for support can feel bashful about the ask but we're here to abolish that attitude. While the corporate sponsor contributes to an organization to help further its mission (usually monetarily), the real benefit to the sponsor is that the nonprofit promotes the sponsoring corporation’s connection to its cause, offering positive publicity and a boosted reputation. Both nonprofit and for-profit acquire access to the supporters and customers of each respective company, expanding their audiences. And, luckily for nonprofits, for the sponsorship to be legal, the benefits to the sponsoring corporation cannot outweigh the benefits to the tax-exempt nonprofit.
  • Design Doing Good

    Posted June 26, 2019 by Sydney Schalit
    It was our pleasure to work with the Loveland Habitat for Humanity team to tell this remarkable story through inviting design, encouraging forms, engaging click-throughs, and beautiful imagery. Because of their passion for community, Loveland Habitat came to us with authentic images that paired nicely with their branding and the overall feel of the site. 
  • Certified Google Partner

    Posted June 11, 2019 by Sydney Schalit
    Thanks to our team's dedication and hard work, FootSteps Marketing is now a certified Google Partner. Our team, especially over the past three years, has demonstrated Google Ads expertise and earned a Partner status, badge, and benefits. 
  • Clear Communication Helps Your Clients Set Expectations During the Holidays

    Posted December 4, 2018 by Sydney Schalit
    We're big fans of clear communication, especially during the hustle and bustle of the holidays. That's why we encourage our clients to include any special holiday hours to their email marketing campaigns and to their blogs, too.
  • #givingTuesday: a trend worth pursuing

    Posted November 27, 2018 by Sydney Schalit
    #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Learn about some of our client's giving practices and about FootSteps Marketing's corporate practices, too.
  • Get a Bad Review Online? Brush It Off!

    Posted November 12, 2018 by Sydney Schalit
    Negative reviews are not necessarily the worst thing, but your reaction to them might be. If you take a step back, you'll find they can actually make the positive reviews stand out and help you improve your company culture. Follow these steps to responding to negative online reviews and brush it off.
  • Habitat and the Google Grant

    Posted July 27, 2018 by Lauren Keller

    Nonprofits Advertise on Google for Free
    The Google Ads Grant Program offers nonprofits the ability to advertise on Google at no cost. (And by no cost, we mean $10,000 a month in free ad spend.) To be eligible for the program, an organization must be a 501(C)(3)…