One Holiday Down, Two to Go!

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It's the busiest time of year for America's retailers and while online shopping is convenient, we at FootSteps Marketing truly believe in the power of your brick and mortar storefront. We've compiled some sweet tips that, in coordination with your digital marketing efforts, will help drive footsteps through your doors.

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Treat your email list like your most valuable asset (because it is)

The backbone of any successful email marketing program is your list of subscribers. It’s your most valuable marketing asset because it’s quite literally your core audience – the people you’re trying to reach and ultimately convert who have already shown interest in what you do, say and sell. Treating your email list with respect and care will benefit you in the long run. It is, after all, your most valuable marketing asset. Learn more...

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A Day in the Construction Zone (Instead of at the Desk)

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There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.

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The Health and Wellness of Your Email Marketing: Benefits and Budgets

The Health and Wellness of Your Email Marketing: Benefits and Budgets thumbnail

t’s likely that some of your contacts will change interests, jobs, or email addresses and will become disengaged with your emails. Your task, if you choose to accept it, is to regularly clean out your contact list, improving your email marketing scores and list health. Good health is important for your body, it's also important for your budget. 

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Stats to Fuel Your Email Marketing Fire 🔥

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Great email marketing begins with understanding what your subscribers want from you, what your business goals are, and strategizing on how to bring those ideas together. We hope that these statistics, provided by our email marketing platform provider, will inspire you to reignite your email marketing plan and utilize our team of experts to help along the way.

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How Writing a Blog Will Improve Your Search Results

Google and other search engines prefer websites that refresh their content consistently. Additionally, blogs make great social media posts and email marketing campaigns that can link directly back to your website, thus driving up traffic and making those search engines pay even more attention to you.

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New Year, New Plan

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How does 12 = 24? Find out that and more when developing your 2018 marketing plan using simple steps from your friends in the Marketing Services Department. Remember, without specific goals in mind, your 2018 marketing attempts will be unfocused and scattered. This is a crucial step that many businesses either glaze over or don’t take the time to sit down and focus their team. All it takes is a calendar and a plan.

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3 {Last Minute} Marketing Tips, Just in Time for the Holidays

3 {Last Minute} Marketing Tips, Just in Time for the Holidays thumbnail

Add your store to your customers' holiday errand list and impact your holiday sales. Even if you missed out on Black Friday and Cyber Monday, there are still ways to drive footsteps through your doors this shopping season with professional, seasonally themed, email campaigns and coordinated social media posts.

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