Marketing in the “New Normal”

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We are all in the middle of a very transitional time. Businesses that used to serve in-person, are now having to move their services online and market themselves in ways they never had to before. If you’re feeling overwhelmed by this factor, just know that you are not…

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Empathy in Marketing

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Let’s face it, we’re in a weird time right now. Marketers and businesses (big and small) are having to think of out-of-the-box ways to stand out to their customers and continue to drive sales, while also being mindful and respectful of the emotions surrounding Covid-19. Sounds stressful, but it doesn’t…

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Ending an Email: a Lesson in Etiquette

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The email signoff: those few, important words that signal “we’re done here,” but also, “may we never truly be through” — depending, of course, on whom you’re writing and why. Since these are emails coming from your personal inbox, not a marketing email signature, it's good to reference a few notable tactics: the behavioral principle called mirroring, delineating between audiences and remembering the tone and personality of your message. 

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Sender Reputation

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 We know that we all carry a reputation of some sort, but did you also know your email does too? Whether good or bad, our reputations define us and can have an impact on our future. The same goes for emails. Should you care about your reputation when it comes…

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List Health and You

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“Email List Heath” is a common term in the email industry. We prefer it to "email list hygiene"... but you get it. It’s likely that some of your contacts will change interests, jobs, or email addresses and will become disengaged with your emails. Your task, if you choose to accept it, is to regularly clean out your contact list, improving your email marketing scores and list health. Good health is important for your list, it's also important for your budget. 

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10X3X1 Rule

Kids Making Pie

Let's say you have a goal to raise $10,000. If you've got a donor you can rely on for large checks, that's one thing. But, if you are hoping to get $100 from 100 people, that means you need to contact 100,000 people! How on earth can you be expected to do that? Digital MARKETING. 

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Use popular colors to enhance your brand. 

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It can seem a bit fluffy, the idea that color can impact your consumers' interaction with your brand, but consider your favorite color? Your least favorite color? Can you pinpoint exactly why you love or dislike each? It's likely they evoke an emotion that is linked to a memory. For example, I dislike most shades of red because they remind me of my high school volleyball jersey colors. But I love specific shades of green and orange because they remind me of being in the forest. Similarly, color even creeps its way into our language.

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Spring Cleaning Your Email Contact List

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Building a successful email campaign means nothing if you don’t have an engaged email list. Take our cliche about spring cleaning your email list to heart and learn more about our proven tactics for successful re-engagement campaigns and email marketing best practices.

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