Use popular colors to enhance your brand. 

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It can seem a bit fluffy, the idea that color can impact your consumers' interaction with your brand, but consider your favorite color? Your least favorite color? Can you pinpoint exactly why you love or dislike each? It's likely they evoke an emotion that is linked to a memory. For example, I dislike most shades of red because they remind me of my high school volleyball jersey colors. But I love specific shades of green and orange because they remind me of being in the forest. Similarly, color even creeps its way into our language.

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Spring Cleaning Your Email Contact List

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Building a successful email campaign means nothing if you don’t have an engaged email list. Take our cliche about spring cleaning your email list to heart and learn more about our proven tactics for successful re-engagement campaigns and email marketing best practices.

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Email Marketing Goes Beyond the Campaign with List Health

Email Marketing Goes Beyond the Campaign with List Health thumbnail

You can always ask for more over time once people are more familiar with your brand. Plus, if you’re paying close attention to your email metrics, you can discover exactly what types of content your subscribers open and click, so you can gather data that way and tailor their experience accordingly.And while growth is crucial, it’s even more important to keep your list clean and healthy (aka, full of the right subscribers). That means using legitimate list growth methods – as always, we do not condone buying or renting email lists. Remember, a healthy email list is about quality, not just quantity. Learn more about email marketing and list health...

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Warm Up to Those Long Forgotten Contacts

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It happens to the best of us: you collect email addresses through your website, you add them to your email marketing platform, you start to build an email campaign, then the dog needs a walk, the front desk clerk needs a break, the plumbing breaks, there is a missing shipment…

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One Holiday Down, Two to Go!

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It's the busiest time of year for America's retailers and while online shopping is convenient, we at FootSteps Marketing truly believe in the power of your brick and mortar storefront. We've compiled some sweet tips that, in coordination with your digital marketing efforts, will help drive footsteps through your doors.

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Treat your email list like your most valuable asset (because it is)

The backbone of any successful email marketing program is your list of subscribers. It’s your most valuable marketing asset because it’s quite literally your core audience – the people you’re trying to reach and ultimately convert who have already shown interest in what you do, say and sell. Treating your email list with respect and care will benefit you in the long run. It is, after all, your most valuable marketing asset. Learn more...

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A Day in the Construction Zone (Instead of at the Desk)

A Day in the Construction Zone (Instead of at the Desk) thumbnail

There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.

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