email marketing

  • Marketing in the "New Normal"

    Posted May 15, 2020 by Taylor Rogers

    We are all in the middle of a very transitional time. Businesses that used to serve in-person, are now having to move their services online and market themselves in ways they never had to before. If you’re feeling overwhelmed by this factor, just know that you are not

  • Empathy in Marketing

    Posted April 27, 2020 by Taylor Rogers

    Let’s face it, we’re in a weird time right now. Marketers and businesses (big and small) are having to think of out-of-the-box ways to stand out to their customers and continue to drive sales, while also being mindful and respectful of the emotions surrounding Covid-19. Sounds stressful, but it doesn’t…

  • subject lines matter

    Posted January 2, 2020 by Sydney Schalit
    With subject line testing-technology will help increase email open rates and boost your audience interactions. Learn more.
  • Ending an Email: a Lesson in Etiquette

    Posted December 16, 2019 by Sydney Schalit
    The email signoff: those few, important words that signal “we’re done here,” but also, “may we never truly be through” — depending, of course, on whom you’re writing and why. Since these are emails coming from your personal inbox, not a marketing email signature, it's good to reference a few notable tactics: the behavioral principle called mirroring, delineating between audiences and remembering the tone and personality of your message. 
  • Sender Reputation

    Posted September 19, 2019 by Amy Moore

     We know that we all carry a reputation of some sort, but did you also know your email does too? Whether good or bad, our reputations define us and can have an impact on our future. The same goes for emails. Should you care about your reputation when it comes…

  • List Health and You

    Posted September 17, 2019 by Sydney Schalit
    “Email List Heath” is a common term in the email industry. We prefer it to "email list hygiene"... but you get it. It’s likely that some of your contacts will change interests, jobs, or email addresses and will become disengaged with your emails. Your task, if you choose to accept it, is to regularly clean out your contact list, improving your email marketing scores and list health. Good health is important for your list, it's also important for your budget. 
  • 10X3X1 Rule

    Posted August 26, 2019 by Sydney Schalit
    Let's say you have a goal to raise $10,000. If you've got a donor you can rely on for large checks, that's one thing. But, if you are hoping to get $100 from 100 people, that means you need to contact 100,000 people! How on earth can you be expected to do that? Digital MARKETING.