It happens to the best of us: you collect email addresses through your website, you add them to your email marketing platform, you start to build an email campaign, then the dog needs a walk, the front desk clerk needs a break, the plumbing breaks, there is a missing shipment…
It's the busiest time of year for America's retailers and while online shopping is convenient, we at FootSteps Marketing truly believe in the power of your brick and mortar storefront. We've compiled some sweet tips that, in coordination with your digital marketing efforts, will help drive footsteps through your doors.
The backbone of any successful email marketing program is your list of subscribers. It’s your most valuable marketing asset because it’s quite literally your core audience – the people you’re trying to reach and ultimately convert who have already shown interest in what you do, say and sell. Treating your email list with respect and care will benefit you in the long run. It is, after all, your most valuable marketing asset. Learn more...
Not every subscriber will stay engaged. For one reason or another, they might stop opening or clicking on your emails. Don't take it personally but be sure to personally re-attract them with a re-engagement campaign.
There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.
t’s likely that some of your contacts will change interests, jobs, or email addresses and will become disengaged with your emails. Your task, if you choose to accept it, is to regularly clean out your contact list, improving your email marketing scores and list health. Good health is important for your body, it's also important for your budget.
Great email marketing begins with understanding what your subscribers want from you, what your business goals are, and strategizing on how to bring those ideas together. We hope that these statistics, provided by our email marketing platform provider, will inspire you to reignite your email marketing plan and utilize our team of experts to help along the way.
Sluff off the winter by springing into a marketing plan with actionable steps! Follow these six steps to build and execute a marketing plan tailored to your business.
How does 12 = 24? Find out that and more when developing your 2018 marketing plan using simple steps from your friends in the Marketing Services Department. Remember, without specific goals in mind, your 2018 marketing attempts will be unfocused and scattered. This is a crucial step that many businesses either glaze over or don’t take the time to sit down and focus their team. All it takes is a calendar and a plan.
Add your store to your customers' holiday errand list and impact your holiday sales. Even if you missed out on Black Friday and Cyber Monday, there are still ways to drive footsteps through your doors this shopping season with professional, seasonally themed, email campaigns and coordinated social media posts.