email marketing

  • Spring Cleaning Your Email Contact List

    Posted April 8, 2019 by Sydney Schalit
    Building a successful email campaign means nothing if you don’t have an engaged email list. Take our cliche about spring cleaning your email list to heart and learn more about our proven tactics for successful re-engagement campaigns and email marketing best practices.
  • Interning at Footsteps Marketing - Guest Blog

    Posted March 1, 2019 by aya
    Learn a bit about what a week-long internship with the Marketing Services Team looked like for Aya, our 8th-grade intern extraordinaire.
  • Warm Up to Those Long Forgotten Contacts

    Posted December 21, 2018 by Sydney Schalit

    It happens to the best of us: you collect email addresses through your website, you add them to your email marketing platform, you start to build an email campaign, then the dog needs a walk, the front desk clerk needs a break, the plumbing breaks, there is a missing shipment…

  • One Holiday Down, Two to Go!

    Posted November 26, 2018 by Sydney Schalit
    It's the busiest time of year for America's retailers and while online shopping is convenient, we at FootSteps Marketing truly believe in the power of your brick and mortar storefront. We've compiled some sweet tips that, in coordination with your digital marketing efforts, will help drive footsteps through your doors.
  • Treat your email list like your most valuable asset (because it is)

    Posted October 1, 2018 by Sydney Schalit
    The backbone of any successful email marketing program is your list of subscribers. It’s your most valuable marketing asset because it’s quite literally your core audience – the people you’re trying to reach and ultimately convert who have already shown interest in what you do, say and sell. Treating your email list with respect and care will benefit you in the long run. It is, after all, your most valuable marketing asset. Learn more...
  • Build Relationships with Your Customers {via Email}

    Posted August 21, 2018 by Sydney Schalit
    Not every subscriber will stay engaged. For one reason or another, they might stop opening or clicking on your emails. Don't take it personally but be sure to personally re-attract them with a re-engagement campaign. 
  • A Day in the Construction Zone (Instead of at the Desk)

    Posted July 15, 2018 by Sydney Schalit
    There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.
  • Stats to Fuel Your Email Marketing Fire 🔥

    Posted May 10, 2018 by Sydney Schalit
    Great email marketing begins with understanding what your subscribers want from you, what your business goals are, and strategizing on how to bring those ideas together. We hope that these statistics, provided by our email marketing platform provider, will inspire you to reignite your email marketing plan and utilize our team of experts to help along the way.