email marketing

  • First Quarter is Almost Over - Let's Evaluate Your Marketing Strategy

    Posted February 28, 2018 by Sydney Schalit
    Sluff off the winter by springing into a marketing plan with actionable steps! Follow these six steps to build and execute a marketing plan tailored to your business. 
  • New Year, New Plan

    Posted December 27, 2017 by Sydney Schalit
    How does 12 = 24? Find out that and more when developing your 2018 marketing plan using simple steps from your friends in the Marketing Services Department. Remember, without specific goals in mind, your 2018 marketing attempts will be unfocused and scattered. This is a crucial step that many businesses either glaze over or don’t take the time to sit down and focus their team. All it takes is a calendar and a plan.
  • 3 {Last Minute} Marketing Tips, Just in Time for the Holidays

    Posted November 27, 2017 by Sydney Schalit
    Add your store to your customers' holiday errand list and impact your holiday sales. Even if you missed out on Black Friday and Cyber Monday, there are still ways to drive footsteps through your doors this shopping season with professional, seasonally themed, email campaigns and coordinated social media posts.
  • Understanding Your Email Marketing Stats

    Posted April 19, 2017 by Lauren Keller
    Email marketing can be a very effective way to reach your customers between in-store visits. Effective email marketing campaigns should keep your business present in the minds of your customers and entice them to make purchases.
  • 3 Reasons Your Website Needs Videos in 2017

    Posted March 27, 2017 by Stephen B King

    Today, video rules the web – nearly 3/4 of online traffic in 2017 will be from video content. So, how important is it to have videos on your website? Read these three tips to find out how adding online video content to your company’s marketing plan can drive better results…

  • 4 Tips to Grow Holiday Sales Through Online Marketing

    Posted November 14, 2016 by
    The holiday season is upon us! The holidays are a great time to reach your customers and remind them to add your store to their holiday errand list.
  • Engage Your Customers with Videos and Fun Seasonal Emails!

    Posted March 7, 2016 by Pat Curry

    R.W. Shattuck recently sent out a great winter themed email, which was a huge success with a 22% open rate! Not only that, but 51% of people clicked to print off the coupon!

    It has been proven time and time again that including videos and…

  • 5 Content Marketing Tips for 2016

    Posted March 7, 2016 by Pat Curry

    In the past year, we have seen the importance of visual content shifted into overdrive. From websites, to email campaigns and social media, visual content has become increasingly import to capture your audience’s attention.

    1. Color it!

    Color can help you better organize information by drawing attention…

  • 10 Easy Ways to Collect Email Addresses

    Posted August 3, 2015 by Pat Curry
    The summer months, before the huge holiday rush of the fall, is a great time to build your email list. Entice your summer customers to provide their emails, so you'll have a larger audience to market to for the holidays.