Thanks to our team's dedication and hard work, FootSteps Marketing is now a certified Google Partner. Our team, especially over the past three years, has demonstrated Google Ads expertise and earned a Partner status, badge, and benefits.
Did you know? Your company’s best sales reps aren’t your employees — they’re your existing customers?! While the trend in customer trust in businesses is fading, we know, thanks to our friends at HubSpot Research, that consumers trust recommendations – especially from recognizable sources, like…
Let's talk about your images. When intentionally selected and effectively used, images help drive more visitors to your website, promote social sharing and ultimately help drive business goals.
Secure Socket Layer (and Other Seemingly Arbitrary Words That Are Really Important to Your Website’s Success)
Not too long ago, Google announced that switching a website over to the HTTPS (the S stands for secure) protocol would give it a small boost in ranking. Let's start by asking a few questions; why would Google rather HTTPS for SEO rankings? And what are the benefits of using HTTPS for SEO? It should also be noted that there are a few concerns regarding SEO and changing an HTTP website to HTTPS. Learn whether your site is secure and what to do if it is not.
How do I optimize my website for voice search? Say, "Alexa, call FootSteps Marketing in Carbondale, Colorado" - we're here to help.
Happy suberb owl Sunday! Read more grammar flubs, easy mistakes and learn some ways to avoid them, easily.
We all know the importance and value that SEO plays to your website. Besides building links, there are many things you can do to help make your campaign a success; without blowing your budget wide open. Check out three tips to helping optimize your images. One of the most important steps to take under the SEO umbrella is image optimization. A comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content. Google itself acknowledges the importance of imagery and shares some helpful tips on image optimization on their guidelines for image publishing.
With the holidays just around the corner, we know some of you might want to dig into your digital marketing, even while we're celebrating the holidays with family and friends. That's why we blog and provide free webinars, availble 24/7.
A website is a great place to keep contact information, create a portfolio of your work, as well as to have a place to sell your work without the need of a middleman. Having an online platform will enhance the perception of professionalism regarding your art. It allows you to positively build up your reputation by giving people the opportunity to learn about who you are as an artist.
A marketing plan with actionable steps, even this late in the year, will have a direct impact on your holiday season. Use these five steps as a guide to build and execute a marketing plan tailored to your business.