search marketing

  • SEO Strategy for the Stars

    Posted September 9, 2019 by Sydney Schalit
    People everywhere use the internet every day to find answers to their problems. And, if your website is optimized correctly, and you've got good online reviews, more people are likely to click on your information.
  • A Key Component of SEO

    Posted September 2, 2019 by Sydney Schalit
    Let's talk about SEO and vegetarian lunch options. In this blog, we're going to tackle only one aspect, of the roughly 200 Google lists: keywords.
  • 10X3X1 Rule

    Posted August 26, 2019 by Sydney Schalit
    Let's say you have a goal to raise $10,000. If you've got a donor you can rely on for large checks, that's one thing. But, if you are hoping to get $100 from 100 people, that means you need to contact 100,000 people! How on earth can you be expected to do that? Digital MARKETING. 
  • practice what we preach.

    Posted July 12, 2019 by Sydney Schalit
    Sometimes, we're asked to practice what we preach. When our longtime partner, Habitat for Humanity Roaring Fork Valley, asked if we would pull together a "Guest Blog" that would help other businesses better understand why, every year we volunteer a workday... and keep coming back! We jumped at the opportunity to share our story.
  • Certified Google Partner

    Posted June 11, 2019 by Sydney Schalit
    Thanks to our team's dedication and hard work, FootSteps Marketing is now a certified Google Partner. Our team, especially over the past three years, has demonstrated Google Ads expertise and earned a Partner status, badge, and benefits. 
  • Let Your Customers and Clients Be Your Best Salesmen: 3-Steps

    Posted May 28, 2019 by Sydney Schalit
    Did you know?

    Your company’s best sales reps aren’t your employees — they’re your existing customers?!

    While the trend in customer trust in businesses is fading, we know, thanks to our friends at HubSpot Research, that consumers trust recommendations – especially from recognizable sources, like…

  • Tell Your Story with Images

    Posted May 16, 2019 by Sydney Schalit
    Let's talk about your images. When intentionally selected and effectively used, images help drive more visitors to your website, promote social sharing and ultimately help drive business goals.
  • Secure Socket Layer (and Other Seemingly Arbitrary Words That Are Really Important to Your Website's Success)

    Posted April 22, 2019 by Sydney Schalit
    Not too long ago, Google announced that switching a website over to the HTTPS (the S stands for secure) protocol would give it a small boost in ranking. Let's start by asking a few questions; why would Google rather HTTPS for SEO rankings? And what are the benefits of using HTTPS for SEO? It should also be noted that there are a few concerns regarding SEO and changing an HTTP website to HTTPS. Learn whether your site is secure and what to do if it is not.
  • Your voice, your search

    Posted February 8, 2019 by Sydney Schalit
    How do I optimize my website for voice search? Say, "Alexa, call FootSteps Marketing in Carbondale, Colorado" - we're here to help.
  • Grammar Matters, Even on Superb Owl Sunday

    Posted January 31, 2019 by Sydney Schalit
    Happy suberb owl Sunday! Read more grammar flubs, easy mistakes and learn some ways to avoid them, easily.