The Importance of Having a Website as an Artist

The Importance of Having a Website as an Artist thumbnail

A website is a great place to keep contact information, create a portfolio of your work, as well as to have a place to sell your work without the need of a middleman. Having an online platform will enhance the perception of professionalism regarding your art. It allows you to positively build up your reputation by giving people the opportunity to learn about who you are as an artist.

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two search trends to watch and why you should play the voice game

two search trends to watch and why you should play the voice game thumbnail

"Odessa!" Smart gadgets (which go well beyond iPhones and Androids; those are practically old news!) have evolved beyond the hand-held devices to home cooling systems, Alexa and beyond. While these gadgets are clearly on an upward trend, so too should your business plan for accessing those with the smart gadgets with some simple optimization strategies.

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A Day in the Construction Zone (Instead of at the Desk)

A Day in the Construction Zone (Instead of at the Desk) thumbnail

There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.

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Storytelling Fails: Holes and How to Fill Them

Storytelling Fails: Holes and How to Fill Them thumbnail

When a story has a hole in it, like the main character's accent suddenly changes or age is revealed to be something different than expected, or there's the fly on lense of the screen while you're watching a show, you (the recipient of the content, the one to whom the story is being told) get distracted from the actual story. In the same vein, in the terms of digital marketing and content marketing, it's likely there are holes in your storytelling.ing/content marketing that distract your customers. 

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The Best Advice We Give Small Businesses: Invest in Yourself

The Best Advice We Give Small Businesses: Invest in Yourself thumbnail

Having a healthy online presence is necessary but for many, it could be a major challenge; it's often expensive, can be difficult to understand if you're not digitally savvy and worse, can feel useless if done incorrectly. All you need is a modest budget, a high functioning website, a brand-consistent social media presence and if you want high-impact, a results-driven plan, Search Marketing is your best bet.

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How Writing a Blog Will Improve Your Search Results

Google and other search engines prefer websites that refresh their content consistently. Additionally, blogs make great social media posts and email marketing campaigns that can link directly back to your website, thus driving up traffic and making those search engines pay even more attention to you.

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