search marketing

  • Optimize Your Images and Tell Your Story Better

    Posted January 28, 2019 by Sydney Schalit
    We all know the importance and value that SEO plays to your website. Besides building links, there are many things you can do to help make your campaign a success; without blowing your budget wide open. Check out three tips to helping optimize your images. One of the most important steps to take under the SEO umbrella is image optimization. A comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content. Google itself acknowledges the importance of imagery and shares some helpful tips on image optimization on their guidelines for image publishing.
  • 24/7... Sort Of

    Posted December 28, 2018 by Sydney Schalit
    With the holidays just around the corner, we know some of you might want to dig into your digital marketing, even while we're celebrating the holidays with family and friends. That's why we blog and provide free webinars, availble 24/7. 
  • The Importance of Having a Website as an Artist

    Posted October 20, 2018 by Taylor Rogers
    A website is a great place to keep contact information, create a portfolio of your work, as well as to have a place to sell your work without the need of a middleman. Having an online platform will enhance the perception of professionalism regarding your art. It allows you to positively build up your reputation by giving people the opportunity to learn about who you are as an artist.
  • Add These 5 Action Items to Your To-Do List

    Posted September 20, 2018 by Sydney Schalit
    A marketing plan with actionable steps, even this late in the year, will have a direct impact on your holiday season. Use these five steps as a guide to build and execute a marketing plan tailored to your business.
  • two search trends to watch and why you should play the voice game

    Posted August 15, 2018 by Sydney Schalit
    "Odessa!" Smart gadgets (which go well beyond iPhones and Androids; those are practically old news!) have evolved beyond the hand-held devices to home cooling systems, Alexa and beyond. While these gadgets are clearly on an upward trend, so too should your business plan for accessing those with the smart gadgets with some simple optimization strategies.
  • A Day in the Construction Zone (Instead of at the Desk)

    Posted July 15, 2018 by Sydney Schalit
    There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.
  • Storytelling Fails: Holes and How to Fill Them

    Posted May 28, 2018 by Sydney Schalit
    When a story has a hole in it, like the main character's accent suddenly changes or age is revealed to be something different than expected, or there's the fly on lense of the screen while you're watching a show, you (the recipient of the content, the one to whom the story is being told) get distracted from the actual story. In the same vein, in the terms of digital marketing and content marketing, it's likely there are holes in your storytelling.ing/content marketing that distract your customers. 
  • The Best Advice We Give Small Businesses: Invest in Yourself

    Posted April 16, 2018 by Sydney Schalit
    Having a healthy online presence is necessary but for many, it could be a major challenge; it's often expensive, can be difficult to understand if you're not digitally savvy and worse, can feel useless if done incorrectly. All you need is a modest budget, a high functioning website, a brand-consistent social media presence and if you want high-impact, a results-driven plan, Search Marketing is your best bet.
  • Spring Clean Your Website with 3 Steps

    Posted March 15, 2018 by Sydney Schalit
    Just like your home, your website suffers from winter idleness and what better time to do an overhaul than now? Follow these 3 tips and get your website ready for spring and prepare for summer!
  • First Quarter is Almost Over - Let's Evaluate Your Marketing Strategy

    Posted February 28, 2018 by Sydney Schalit
    Sluff off the winter by springing into a marketing plan with actionable steps! Follow these six steps to build and execute a marketing plan tailored to your business.