search marketing

  • 23 Minutes to Improve Your Knowledge of SEM

    Posted February 6, 2018 by Sydney Schalit
    SEM and SEO are one in the same; SEM (Search Engine Marketing or search marketing, as it is widely known) is the marketing tactic from which SEO (Search Engine Optimization) comes, though the terms are often interchanged.
  • Benefits of Promoting Products on Your Website

    Posted June 30, 2017 by Lauren Keller

    Even if you don’t sell products online, promoting the products you have in your store on your website can help drive traffic both to your website and your brick-and-mortar location. Here are 4 benefits of promoting products on your website.

    1. It’s a great customer service tool.

    Based on…

  • Understanding Your Website Visitors: Google Analytics

    Posted March 16, 2017 by
    Google Analytics gives you a breakdown of your website visitors. You can use the following information to determine how people are finding your website and which pages they are visiting while they are there.