social marketing

  • Marketing in the "New Normal"

    Posted May 15, 2020 by Taylor Rogers

    We are all in the middle of a very transitional time. Businesses that used to serve in-person, are now having to move their services online and market themselves in ways they never had to before. If you’re feeling overwhelmed by this factor, just know that you are not

  • Empathy in Marketing

    Posted April 27, 2020 by Taylor Rogers

    Let’s face it, we’re in a weird time right now. Marketers and businesses (big and small) are having to think of out-of-the-box ways to stand out to their customers and continue to drive sales, while also being mindful and respectful of the emotions surrounding Covid-19. Sounds stressful, but it doesn’t…

  • It's Not a Competition ❤️

    Posted November 26, 2019 by Sydney Schalit
    FootSteps Marketing holds mental health as a high priority and the anxiety and social pressures that come from the mobile-app became acute, particularly in a mobile-first world. Check out our take on Instagram's new like-less platform and learn why we love it.
  • Giving Tuesday, Digital Marketing & Your Organization

    Posted October 7, 2019 by Sydney Schalit

    #GivingTuesday is a global movement that promotes community engagement and giving back. Started in 2012, it has quickly become the biggest giving day of the year. In 2018 alone, nonprofits around the world raised $380 million online.

    “Traditionally celebrated on the Tuesday following…

  • 10X3X1 Rule

    Posted August 26, 2019 by Sydney Schalit
    Let's say you have a goal to raise $10,000. If you've got a donor you can rely on for large checks, that's one thing. But, if you are hoping to get $100 from 100 people, that means you need to contact 100,000 people! How on earth can you be expected to do that? Digital MARKETING. 
  • We're Not Pointing Fingers, but...

    Posted July 3, 2019 by Sydney Schalit
    Facebook and Instagram see the longest disruption in content loading ever. Historic for some, devastating for others. For now, though, just enjoy the scene you were going to photograph and save it for later.
  • Let Your Customers and Clients Be Your Best Salesmen: 3-Steps

    Posted May 28, 2019 by Sydney Schalit
    Did you know?

    Your company’s best sales reps aren’t your employees — they’re your existing customers?!

    While the trend in customer trust in businesses is fading, we know, thanks to our friends at HubSpot Research, that consumers trust recommendations – especially from recognizable sources, like…

  • Interning at Footsteps Marketing - Guest Blog

    Posted March 1, 2019 by aya
    Learn a bit about what a week-long internship with the Marketing Services Team looked like for Aya, our 8th-grade intern extraordinaire.
  • We Believe in Blogs

    Posted December 12, 2018 by Sydney Schalit
    With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy.  Content marketing is defined simply as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. And your 2019 strategy should still involve blogging as it is, and will remain, an essential game plan to reach your audience.