Marketing in the “New Normal”

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We are all in the middle of a very transitional time. Businesses that used to serve in-person, are now having to move their services online and market themselves in ways they never had to before. If you’re feeling overwhelmed by this factor, just know that you are not…

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Empathy in Marketing

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Let’s face it, we’re in a weird time right now. Marketers and businesses (big and small) are having to think of out-of-the-box ways to stand out to their customers and continue to drive sales, while also being mindful and respectful of the emotions surrounding Covid-19. Sounds stressful, but it doesn’t…

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It’s Not a Competition ❤️

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FootSteps Marketing holds mental health as a high priority and the anxiety and social pressures that come from the mobile-app became acute, particularly in a mobile-first world. Check out our take on Instagram's new like-less platform and learn why we love it.

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Giving Tuesday, Digital Marketing & Your Organization

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#GivingTuesday is a global movement that promotes community engagement and giving back. Started in 2012, it has quickly become the biggest giving day of the year. In 2018 alone, nonprofits around the world raised $380 million online. “Traditionally celebrated on the Tuesday following…

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10X3X1 Rule

Kids Making Pie

Let's say you have a goal to raise $10,000. If you've got a donor you can rely on for large checks, that's one thing. But, if you are hoping to get $100 from 100 people, that means you need to contact 100,000 people! How on earth can you be expected to do that? Digital MARKETING. 

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Use popular colors to enhance your brand. 

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It can seem a bit fluffy, the idea that color can impact your consumers' interaction with your brand, but consider your favorite color? Your least favorite color? Can you pinpoint exactly why you love or dislike each? It's likely they evoke an emotion that is linked to a memory. For example, I dislike most shades of red because they remind me of my high school volleyball jersey colors. But I love specific shades of green and orange because they remind me of being in the forest. Similarly, color even creeps its way into our language.

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We Believe in Blogs

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With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy.  Content marketing is defined simply as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. And your 2019 strategy should still involve blogging as it is, and will remain, an essential game plan to reach your audience.

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