Use popular colors to enhance your brand. 

Use popular colors to enhance your brand.  thumbnail

It can seem a bit fluffy, the idea that color can impact your consumers' interaction with your brand, but consider your favorite color? Your least favorite color? Can you pinpoint exactly why you love or dislike each? It's likely they evoke an emotion that is linked to a memory. For example, I dislike most shades of red because they remind me of my high school volleyball jersey colors. But I love specific shades of green and orange because they remind me of being in the forest. Similarly, color even creeps its way into our language.

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We Believe in Blogs

We Believe in Blogs thumbnail

With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy.  Content marketing is defined simply as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. And your 2019 strategy should still involve blogging as it is, and will remain, an essential game plan to reach your audience.

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One Holiday Down, Two to Go!

One Holiday Down, Two to Go! thumbnail

It's the busiest time of year for America's retailers and while online shopping is convenient, we at FootSteps Marketing truly believe in the power of your brick and mortar storefront. We've compiled some sweet tips that, in coordination with your digital marketing efforts, will help drive footsteps through your doors.

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5 tips to put your best face(book) forward

5 tips to put your best face(book) forward thumbnail

Follow these 5 tips to ensure your business page branding is consistent, your page is accurate and a few ways to tell your story.  Whether you are a non-profit, a small retailer or a large operation, having a social media presence is a must.

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A Day in the Construction Zone (Instead of at the Desk)

A Day in the Construction Zone (Instead of at the Desk) thumbnail

There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.

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