We Believe in Blogs

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With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy.  Content marketing is defined simply as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. And your 2019 strategy should still involve blogging as it is, and will remain, an essential game plan to reach your audience.

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One Holiday Down, Two to Go!

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It's the busiest time of year for America's retailers and while online shopping is convenient, we at FootSteps Marketing truly believe in the power of your brick and mortar storefront. We've compiled some sweet tips that, in coordination with your digital marketing efforts, will help drive footsteps through your doors.

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5 tips to put your best face(book) forward

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Follow these 5 tips to ensure your business page branding is consistent, your page is accurate and a few ways to tell your story.  Whether you are a non-profit, a small retailer or a large operation, having a social media presence is a must.

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A Day in the Construction Zone (Instead of at the Desk)

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There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.

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Profile v Page: the Big Difference on Facebook

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Pro-tip: scheduling your posts helps your marketing efforts - you can send out a marketing email that matches your social media and before you know it, your message is clear, consistent and intentional. Scheduling two posts each week is plenty to start with. Once you gauge how much interest your fan base has, you can tweak the posts, add more or remain the same. Regardless, being consistent in messaging and timing will result in quality social marketing. 

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