Did you know? Your company’s best sales reps aren’t your employees — they’re your existing customers?! While the trend in customer trust in businesses is fading, we know, thanks to our friends at HubSpot Research, that consumers trust recommendations – especially from recognizable sources, like…
It can seem a bit fluffy, the idea that color can impact your consumers' interaction with your brand, but consider your favorite color? Your least favorite color? Can you pinpoint exactly why you love or dislike each? It's likely they evoke an emotion that is linked to a memory. For example, I dislike most shades of red because they remind me of my high school volleyball jersey colors. But I love specific shades of green and orange because they remind me of being in the forest. Similarly, color even creeps its way into our language.
Learn a bit about what a week-long internship with the Marketing Services Team looked like for Aya, our 8th-grade intern extraordinaire.
With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy. Content marketing is defined simply as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. And your 2019 strategy should still involve blogging as it is, and will remain, an essential game plan to reach your audience.
It's the busiest time of year for America's retailers and while online shopping is convenient, we at FootSteps Marketing truly believe in the power of your brick and mortar storefront. We've compiled some sweet tips that, in coordination with your digital marketing efforts, will help drive footsteps through your doors.
Follow these 5 tips to ensure your business page branding is consistent, your page is accurate and a few ways to tell your story. Whether you are a non-profit, a small retailer or a large operation, having a social media presence is a must.
Websites, Facebook Pages, Google My Business, Shopify…. the list goes on and one, but, as it turns out, you can’t have just one. Just like you can’t run a business with just one person or by selling just one thing, you…
There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.
"The Great Wall of China has more than 9,000 Google reviews, with an average of 4.2 stars. Not bad for one of the most astonishing achievements in human history. But you can’t please everyone." You can, though, engage everyone, by responding regularly to reviews online and holding reviewers accountable.
Pro-tip: scheduling your posts helps your marketing efforts - you can send out a marketing email that matches your social media and before you know it, your message is clear, consistent and intentional. Scheduling two posts each week is plenty to start with. Once you gauge how much interest your fan base has, you can tweak the posts, add more or remain the same. Regardless, being consistent in messaging and timing will result in quality social marketing.