Websites, Facebook Pages, Google My Business, Shopify…. the list goes on and one, but, as it turns out, you can’t have just one. Just like you can’t run a business with just one person or by selling just one thing, you…
There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.
"The Great Wall of China has more than 9,000 Google reviews, with an average of 4.2 stars. Not bad for one of the most astonishing achievements in human history. But you can’t please everyone." You can, though, engage everyone, by responding regularly to reviews online and holding reviewers accountable.
Pro-tip: scheduling your posts helps your marketing efforts - you can send out a marketing email that matches your social media and before you know it, your message is clear, consistent and intentional. Scheduling two posts each week is plenty to start with. Once you gauge how much interest your fan base has, you can tweak the posts, add more or remain the same. Regardless, being consistent in messaging and timing will result in quality social marketing.
Sluff off the winter by springing into a marketing plan with actionable steps! Follow these six steps to build and execute a marketing plan tailored to your business.
Success on Social Media should be defined by you, not stats.
SEM and SEO are one in the same; SEM (Search Engine Marketing or search marketing, as it is widely known) is the marketing tactic from which SEO (Search Engine Optimization) comes, though the terms are often interchanged.
How does 12 = 24? Find out that and more when developing your 2018 marketing plan using simple steps from your friends in the Marketing Services Department. Remember, without specific goals in mind, your 2018 marketing attempts will be unfocused and scattered. This is a crucial step that many businesses either glaze over or don’t take the time to sit down and focus their team. All it takes is a calendar and a plan.
Add your store to your customers' holiday errand list and impact your holiday sales. Even if you missed out on Black Friday and Cyber Monday, there are still ways to drive footsteps through your doors this shopping season with professional, seasonally themed, email campaigns and coordinated social media posts.
Today, video rules the web – nearly 3/4 of online traffic in 2017 will be from video content. So, how important is it to have videos on your website? Read these three tips to find out how adding online video content to your company’s marketing plan can drive better results…