social marketing

  • One Holiday Down, Two to Go!

    Posted November 26, 2018 by Sydney Schalit
    It's the busiest time of year for America's retailers and while online shopping is convenient, we at FootSteps Marketing truly believe in the power of your brick and mortar storefront. We've compiled some sweet tips that, in coordination with your digital marketing efforts, will help drive footsteps through your doors.
  • 5 tips to put your best face(book) forward

    Posted October 3, 2018 by Sydney Schalit
    Follow these 5 tips to ensure your business page branding is consistent, your page is accurate and a few ways to tell your story.  Whether you are a non-profit, a small retailer or a large operation, having a social media presence is a must.
  • The Online Presence Debate: a Facebook Page vs a Website

    Posted September 6, 2018 by Sydney Schalit
    Websites, Facebook Pages, Google My Business, Shopify…. the list goes on and one, but, as it turns out, you can’t have just one. Just like you can’t run a business with just one person or by selling just one thing, you……
  • A Day in the Construction Zone (Instead of at the Desk)

    Posted July 15, 2018 by Sydney Schalit
    There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.
  • Drown Out Negative Reviews with Structured Positive Feedback

    Posted July 9, 2018 by Sydney Schalit
    "The Great Wall of China has more than 9,000 Google reviews, with an average of 4.2 stars. Not bad for one of the most astonishing achievements in human history. But you can’t please everyone." You can, though, engage everyone, by responding regularly to reviews online and holding reviewers accountable.
  • Profile v Page: the Big Difference on Facebook

    Posted April 25, 2018 by Sydney Schalit
    Pro-tip: scheduling your posts helps your marketing efforts - you can send out a marketing email that matches your social media and before you know it, your message is clear, consistent and intentional. Scheduling two posts each week is plenty to start with. Once you gauge how much interest your fan base has, you can tweak the posts, add more or remain the same. Regardless, being consistent in messaging and timing will result in quality social marketing. 
  • First Quarter is Almost Over - Let's Evaluate Your Marketing Strategy

    Posted February 28, 2018 by Sydney Schalit
    Sluff off the winter by springing into a marketing plan with actionable steps! Follow these six steps to build and execute a marketing plan tailored to your business. 
  • Define Your Own Social Media Success

    Posted February 20, 2018 by Sydney Schalit
    Success on Social Media should be defined by you, not stats.
  • 23 Minutes to Improve Your Knowledge of SEM

    Posted February 6, 2018 by Sydney Schalit
    SEM and SEO are one in the same; SEM (Search Engine Marketing or search marketing, as it is widely known) is the marketing tactic from which SEO (Search Engine Optimization) comes, though the terms are often interchanged.
  • New Year, New Plan

    Posted December 27, 2017 by Sydney Schalit
    How does 12 = 24? Find out that and more when developing your 2018 marketing plan using simple steps from your friends in the Marketing Services Department. Remember, without specific goals in mind, your 2018 marketing attempts will be unfocused and scattered. This is a crucial step that many businesses either glaze over or don’t take the time to sit down and focus their team. All it takes is a calendar and a plan.