Marketing in the “New Normal”

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We are all in the middle of a very transitional time. Businesses that used to serve in-person, are now having to move their services online and market themselves in ways they never had to before. If you’re feeling overwhelmed by this factor, just know that you are not…

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Working From Home? Lucky You! Here Are Tips from Professional Communicators on How To Do It Best.

Stay Home Logo from Instagram

With COVID-19 spreading throughout the world, working from home increases social distance and gives you the best chance to avoid contracting the virus as well as doing your part as a community member in lowering the opportunities to spread it, too. Our local and state governments are enforcing that all non-essential businesses (and employees) to stay home to slow the spread of the disease. FSM is happy to comply and beat them to it by transitioning our team to #workfromhome more than two weeks ago. It's a critical time to showcase your awareness of your fortunate situation and remember that your coworkers are in the same boat, not to mention your clients. So, how does FSM, a team of 11 spread across the central mountains of Colorado, make it work? It comes down to three things: overzealous communication, demonstrating productivity, and a sense of humor.

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Designing for Designers

We had the pleasure of working with an experienced and energetic team of design professionals, making for an especially fun website project, concept to completion, for our design and web development team.

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Websites for Waste (Management)

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A modern, high-functioning website can and does have a positive impact on the workforce involved, on the communities who participate and the environment at large. We're grateful for the opportunity to take Vail Honeywagon from the past into the future!

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A Big Week at FootSteps Marketing

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Two new projects, representing two very unique communities deserving two beautiful, intentional new websites. We're proud to unveil River Valley Ranch and Hot Springs of America. Both projects pushed our designers and developers to go bigger and bolder than ever before. We're forever grateful to be chosen for these masterful projects and hope you enjoy the approachable artistry of the sites, the user-friendly aspects, and overall appeal. 

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Approach Sponsorships with Analytics and Attitude

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Sponsorships are very different than standard donations because they are essentially business deals, with mutual benefits for both nonprofit and for-profit. Often times, the non-profit asking for support can feel bashful about the ask but we're here to abolish that attitude. While the corporate sponsor contributes to an organization to help further its mission (usually monetarily), the real benefit to the sponsor is that the nonprofit promotes the sponsoring corporation’s connection to its cause, offering positive publicity and a boosted reputation. Both nonprofit and for-profit acquire access to the supporters and customers of each respective company, expanding their audiences. And, luckily for nonprofits, for the sponsorship to be legal, the benefits to the sponsoring corporation cannot outweigh the benefits to the tax-exempt nonprofit.

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10X3X1 Rule

Kids Making Pie

Let's say you have a goal to raise $10,000. If you've got a donor you can rely on for large checks, that's one thing. But, if you are hoping to get $100 from 100 people, that means you need to contact 100,000 people! How on earth can you be expected to do that? Digital MARKETING. 

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practice what we preach.

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Sometimes, we're asked to practice what we preach. When our longtime partner, Habitat for Humanity Roaring Fork Valley, asked if we would pull together a "Guest Blog" that would help other businesses better understand why, every year we volunteer a workday... and keep coming back! We jumped at the opportunity to share our story.

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