This summer, our team is volunteering at an elementary school fun run aimed at supporting mental health awareness, access, and understanding and at the Basalt Vista Habitat for Humanity project that is aiming to help house our community's greatest resource: it's teachers! So, in June when you get an unexpected "Out of Office" response to an email, know that we're out working hard in a different way, impacting our community and our mindset, so that we can offer you the best of our selves.
Did you know? Your company’s best sales reps aren’t your employees — they’re your existing customers?! While the trend in customer trust in businesses is fading, we know, thanks to our friends at HubSpot Research, that consumers trust recommendations – especially from recognizable sources, like…
It can seem a bit fluffy, the idea that color can impact your consumers' interaction with your brand, but consider your favorite color? Your least favorite color? Can you pinpoint exactly why you love or dislike each? It's likely they evoke an emotion that is linked to a memory. For example, I dislike most shades of red because they remind me of my high school volleyball jersey colors. But I love specific shades of green and orange because they remind me of being in the forest. Similarly, color even creeps its way into our language.
Let's talk about your images. When intentionally selected and effectively used, images help drive more visitors to your website, promote social sharing and ultimately help drive business goals.
Seasonal content is content that you create in the light of specific events, holidays and other seasonal occurrences that make things more special. However, even though this definition may seem simple enough, it’s not just about tweaking your regular content around a specific holiday just to make more holiday-inspired sales.
We're also honored to share in the glow of their second year of winning many Colorado Press Association awards and namely, the second year in a row as First Place for Best Website.
Secure Socket Layer (and Other Seemingly Arbitrary Words That Are Really Important to Your Website’s Success)
Not too long ago, Google announced that switching a website over to the HTTPS (the S stands for secure) protocol would give it a small boost in ranking. Let's start by asking a few questions; why would Google rather HTTPS for SEO rankings? And what are the benefits of using HTTPS for SEO? It should also be noted that there are a few concerns regarding SEO and changing an HTTP website to HTTPS. Learn whether your site is secure and what to do if it is not.
We are nearing our 10 year anniversary and as we look forward to our next decade, we decided it was time to update our brand to accurately represents the strides we've taken to incorporate clients that make a positive impact on our community, your community and beyond. With over 230 clients, representing over 300 locations nationwide, we're proud to report that we support independent retailers and sole proprietors, non-profits and community-based organizations in dozens of states. Read more to learn about our new look!
Learn a bit about what a week-long internship with the Marketing Services Team looked like for Aya, our 8th-grade intern extraordinaire.
How do I optimize my website for voice search? Say, "Alexa, call FootSteps Marketing in Carbondale, Colorado" - we're here to help.