Sponsorships are very different than standard donations because they are essentially business deals, with mutual benefits for both nonprofit and for-profit. Often times, the non-profit asking for support can feel bashful about the ask but we're here to abolish that attitude. While the corporate sponsor contributes to an organization to help further its mission (usually monetarily), the real benefit to the sponsor is that the nonprofit promotes the sponsoring corporation’s connection to its cause, offering positive publicity and a boosted reputation. Both nonprofit and for-profit acquire access to the supporters and customers of each respective company, expanding their audiences. And, luckily for nonprofits, for the sponsorship to be legal, the benefits to the sponsoring corporation cannot outweigh the benefits to the tax-exempt nonprofit.
Let's say you have a goal to raise $10,000. If you've got a donor you can rely on for large checks, that's one thing. But, if you are hoping to get $100 from 100 people, that means you need to contact 100,000 people! How on earth can you be expected to do that? Digital MARKETING.
We've had the most fun this summer, working on an array of projects we have passion for and we're glad you're here to check them out!
Sometimes, we're asked to practice what we preach. When our longtime partner, Habitat for Humanity Roaring Fork Valley, asked if we would pull together a "Guest Blog" that would help other businesses better understand why, every year we volunteer a workday... and keep coming back! We jumped at the opportunity to share our story.
Congratulations to Jacob Hagan of Hagan Ace Hardware, on his recent recognition as one of 2019's Young Retailer of the Year by the North American Retail Hardware Association's (NRHA).
It was our pleasure to work with the Loveland Habitat for Humanity team to tell this remarkable story through inviting design, encouraging forms, engaging click-throughs, and beautiful imagery. Because of their passion for community, Loveland Habitat came to us with authentic images that paired nicely with their branding and the overall feel of the site.
This summer, our team is volunteering at an elementary school fun run aimed at supporting mental health awareness, access, and understanding and at the Basalt Vista Habitat for Humanity project that is aiming to help house our community's greatest resource: it's teachers! So, in June when you get an unexpected "Out of Office" response to an email, know that we're out working hard in a different way, impacting our community and our mindset, so that we can offer you the best of our selves.
Did you know? Your company’s best sales reps aren’t your employees — they’re your existing customers?! While the trend in customer trust in businesses is fading, we know, thanks to our friends at HubSpot Research, that consumers trust recommendations – especially from recognizable sources, like…
It can seem a bit fluffy, the idea that color can impact your consumers' interaction with your brand, but consider your favorite color? Your least favorite color? Can you pinpoint exactly why you love or dislike each? It's likely they evoke an emotion that is linked to a memory. For example, I dislike most shades of red because they remind me of my high school volleyball jersey colors. But I love specific shades of green and orange because they remind me of being in the forest. Similarly, color even creeps its way into our language.
Let's talk about your images. When intentionally selected and effectively used, images help drive more visitors to your website, promote social sharing and ultimately help drive business goals.