With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy. Content marketing is defined simply as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. And your 2019 strategy should still involve blogging as it is, and will remain, an essential game plan to reach your audience.
Take the time to do a site-audit with our developers and overhaul your facade with our designers; use this announcement from Adobe as a catalyst to improve your business and digital marketing.
We're big fans of clear communication, especially during the hustle and bustle of the holidays. That's why we encourage our clients to include any special holiday hours to their email marketing campaigns and to their blogs, too.
The pressure to design and build the coolest, chicest most modern website can be overwhelming. When our design team is tasked with a new design and build, we follow a few general rules to make sure the process stays on topic but pushes the boundaries, too. 1) Move your body, 2) Give yourself time, 3) Consider "what could have been"... Check it out.
Check out the new portfolio page to see if your FootSteps Marketing project made the cut and find inspiration for the next one!
Don't scare off your customers with laziness. Be consistent in your blogging! Read more to find out how to avoid encouraging your customers to think one of the following: the company no longer is in business, the company went through a rough patch and hasn't recovered, the company doesn't care enough to update their website, the company isn't interested in helping me outside of generating revenue.
A website is a great place to keep contact information, create a portfolio of your work, as well as to have a place to sell your work without the need of a middleman. Having an online platform will enhance the perception of professionalism regarding your art. It allows you to positively build up your reputation by giving people the opportunity to learn about who you are as an artist.
A marketing plan with actionable steps, even this late in the year, will have a direct impact on your holiday season. Use these five steps as a guide to build and execute a marketing plan tailored to your business.
Websites, Facebook Pages, Google My Business, Shopify…. the list goes on and one, but, as it turns out, you can’t have just one. Just like you can’t run a business with just one person or by selling just one thing, you can’t have a successful online presence…
"Odessa!" Smart gadgets (which go well beyond iPhones and Androids; those are practically old news!) have evolved beyond the hand-held devices to home cooling systems, Alexa and beyond. While these gadgets are clearly on an upward trend, so too should your business plan for accessing those with the smart gadgets with some simple optimization strategies.