A marketing plan with actionable steps, even this late in the year, will have a direct impact on your holiday season. Use these five steps as a guide to build and execute a marketing plan tailored to your business.
Websites, Facebook Pages, Google My Business, Shopify…. the list goes on and one, but, as it turns out, you can’t have just one. Just like you can’t run a business with just one person or by selling just one thing, you…
"Odessa!" Smart gadgets (which go well beyond iPhones and Androids; those are practically old news!) have evolved beyond the hand-held devices to home cooling systems, Alexa and beyond. While these gadgets are clearly on an upward trend, so too should your business plan for accessing those with the smart gadgets with some simple optimization strategies.
As we all know, a picture is worth a thousand words. By showcasing your product, your storefront, your featured personnel, your floorplan, etc., you are giving your prospective customers the opportunity to truly get the vibe of your operation. Hiring a professional photographer can be expensive. While we definitely thinks it's worth the investment, we know, too, that smartphones have the capacity to take high-quality photos. Here are some tips to get the most out of your shots from the hip.
There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.
"The Great Wall of China has more than 9,000 Google reviews, with an average of 4.2 stars. Not bad for one of the most astonishing achievements in human history. But you can’t please everyone." You can, though, engage everyone, by responding regularly to reviews online and holding reviewers accountable.
When you find yourself at a website and you click on the blog and see that nothing has been posted for months, or worse!, years, what is your immediate reaction? I wonder if they are still open? This level of mistrust, albeit accidental, can have catastrophic results. It's been said that once someone reaches your website, you have less than 7 seconds to catch their attention and retain it. In 7 seconds, someone can find your blog and from there, it's up to you whether or not their first reaction is doubt or intrigue. We recommend the latter.
When a story has a hole in it, like the main character's accent suddenly changes or age is revealed to be something different than expected, or there's the fly on lense of the screen while you're watching a show, you (the recipient of the content, the one to whom the story is being told) get distracted from the actual story. In the same vein, in the terms of digital marketing and content marketing, it's likely there are holes in your storytelling.ing/content marketing that distract your customers.
Having a healthy online presence is necessary but for many, it could be a major challenge; it's often expensive, can be difficult to understand if you're not digitally savvy and worse, can feel useless if done incorrectly. All you need is a modest budget, a high functioning website, a brand-consistent social media presence and if you want high-impact, a results-driven plan, Search Marketing is your best bet.