two search trends to watch and why you should play the voice game

two search trends to watch and why you should play the voice game thumbnail

"Odessa!" Smart gadgets (which go well beyond iPhones and Androids; those are practically old news!) have evolved beyond the hand-held devices to home cooling systems, Alexa and beyond. While these gadgets are clearly on an upward trend, so too should your business plan for accessing those with the smart gadgets with some simple optimization strategies.

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{quality} photos from the hip

{quality} photos from the hip thumbnail

As we all know, a picture is worth a thousand words. By showcasing your product, your storefront, your featured personnel, your floorplan, etc., you are giving your prospective customers the opportunity to truly get the vibe of your operation. Hiring a professional photographer can be expensive. While we definitely thinks it's worth the investment, we know, too, that smartphones have the capacity to take high-quality photos. Here are some tips to get the most out of your shots from the hip.

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A Day in the Construction Zone (Instead of at the Desk)

A Day in the Construction Zone (Instead of at the Desk) thumbnail

There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.

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3 Reasons We Believe in Blogging

3 Reasons We Believe in Blogging thumbnail

When you find yourself at a website and you click on the blog and see that nothing has been posted for months, or worse!, years, what is your immediate reaction? I wonder if they are still open?  This level of mistrust, albeit accidental, can have catastrophic results. It's been said that once someone reaches your website, you have less than 7 seconds to catch their attention and retain it. In 7 seconds, someone can find your blog and from there, it's up to you whether or not their first reaction is doubt or intrigue. We recommend the latter. 

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Storytelling Fails: Holes and How to Fill Them

Storytelling Fails: Holes and How to Fill Them thumbnail

When a story has a hole in it, like the main character's accent suddenly changes or age is revealed to be something different than expected, or there's the fly on lense of the screen while you're watching a show, you (the recipient of the content, the one to whom the story is being told) get distracted from the actual story. In the same vein, in the terms of digital marketing and content marketing, it's likely there are holes in your marketing that distract your customers. 

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GDPR Compliance and Best Practices

The GDPR is a new law that requires all websites that collect data (so, all websites) to have a GDPR compliant privacy policy, to gather consent when collecting data and to ensure their third-party vendors are compliant as well. It's a lot to stomach, so, to help you prepare for these changes, FootSteps Marketing is providing you with an FAQ page and steps to get GDPR comply, and a few tips to help you prepare for GDPR.

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The Best Advice We Give Small Businesses: Invest in Yourself

The Best Advice We Give Small Businesses: Invest in Yourself thumbnail

Having a healthy online presence is necessary but for many, it could be a major challenge; it's often expensive, can be difficult to understand if you're not digitally savvy and worse, can feel useless if done incorrectly. All you need is a modest budget, a high functioning website, a brand-consistent social media presence and if you want high-impact, a results-driven plan, Search Marketing is your best bet.

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