New Year, New Plan

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How does 12 = 24? Find out that and more when developing your 2018 marketing plan using simple steps from your friends in the Marketing Services Department. Remember, without specific goals in mind, your 2018 marketing attempts will be unfocused and scattered. This is a crucial step that many businesses either glaze over or don’t take the time to sit down and focus their team. All it takes is a calendar and a plan.

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3 {Last Minute} Marketing Tips, Just in Time for the Holidays

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Add your store to your customers' holiday errand list and impact your holiday sales. Even if you missed out on Black Friday and Cyber Monday, there are still ways to drive footsteps through your doors this shopping season with professional, seasonally themed, email campaigns and coordinated social media posts.

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Benefits of Promoting Products on Your Website

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Even if you don’t sell products online, promoting the products you have in your store on your website can help drive traffic both to your website and your brick-and-mortar location. Here are 4 benefits of promoting products on your website. 1. It’s a great customer service tool. Based on…

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3 Reasons Your Website Needs Videos in 2017

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Today, video rules the web – nearly 3/4 of online traffic in 2017 will be from video content. So, how important is it to have videos on your website? Read these three tips to find out how adding online video content to your company’s marketing plan can drive better results…

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5 Content Marketing Tips for 2016

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In the past year, we have seen the importance of visual content shifted into overdrive. From websites, to email campaigns and social media, visual content has become increasingly import to capture your audience’s attention. 1. Color it! Color can help you better organize information by drawing attention…

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