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    That means almost a third of your audience will unsubscribe on an annual basis. Pretty scary, right? That’s why a smart list building strategy is crucial to your success.

    This goes beyond placing a static opt-in form on the footer of your website. While you’re working at the register, on a newspaper ad, or on social media, always look for opportunities to build your email list wherever you interact with your target audience. In addition to multiple opportunities on your website, you should link (in your customers’ mind and in real life) a way to subscribe via social channels, events, brick-and-mortar locations and beyond. It’s all fair game as long as you’re offering something valuable for joining your list and delivering on that promise.

    Looking for a deeper dive into list health and your email marketing tactics? Check out this free, 30-minute webinar, by FootSteps’ own Marketing Services Specialists

    Another important thing to remember about your signup form? Don’t ask for too much information right away. Every field you add to your signup form will cause the conversion rate to drop by 25%.Privy

    “Go narrow, not broad: The more tightly you define yourself, the easier it is for YOUR people to find you.” TAMSEN WEBSTER


    1. Your list will naturally churn, so take steps to overcome it.

    2. Only ask for the information you plan to use right away.

    3. Aim for quality over quantity when it comes to your subscribers.

    Treating your email list with respect and care will benefit you in the long run. It is, after all, your most valuable marketing asset. Want to learn more about Email Marketing for Retailers? Email us – we’re here to help and answer questions.