R.W. Shattuck recently sent out a great winter themed email, which was a huge success with a 22% open rate! Not only that, but 51% of people clicked to print off the coupon!
It has been proven time and time again that including videos and coupons in your email campaigns is a great way to increase customer engagement. Seasonal emails are also a great way to get your customers attention. Relevant and timely emails are crucial to keeping your customer’s engagement levels up.