It can seem a bit fluffy, the idea that color can impact your consumers' interaction with your brand, but consider your favorite color? Your least favorite color? Can you pinpoint exactly why you love or dislike each? It's likely they evoke an emotion that is linked to a memory. For example, I dislike most shades of red because they remind me of my high school volleyball jersey colors. But I love specific shades of green and orange because they remind me of being in the forest. Similarly, color even creeps its way into our language.
Let's talk about your images. When intentionally selected and effectively used, images help drive more visitors to your website, promote social sharing and ultimately help drive business goals.
Seasonal content is content that you create in the light of specific events, holidays and other seasonal occurrences that make things more special. However, even though this definition may seem simple enough, it’s not just about tweaking your regular content around a specific holiday just to make more holiday-inspired sales.
We're also honored to share in the glow of their second year of winning many Colorado Press Association awards and namely, the second year in a row as First Place for Best Website.
Secure Socket Layer (and Other Seemingly Arbitrary Words That Are Really Important to Your Website’s Success)
Not too long ago, Google announced that switching a website over to the HTTPS (the S stands for secure) protocol would give it a small boost in ranking. Let's start by asking a few questions; why would Google rather HTTPS for SEO rankings? And what are the benefits of using HTTPS for SEO? It should also be noted that there are a few concerns regarding SEO and changing an HTTP website to HTTPS. Learn whether your site is secure and what to do if it is not.
Need proof that email marketing is still at the top of the engaging marketing game? Look no further.
Building a successful email campaign means nothing if you don’t have an engaged email list. Take our cliche about spring cleaning your email list to heart and learn more about our proven tactics for successful re-engagement campaigns and email marketing best practices.
You can always ask for more over time once people are more familiar with your brand. Plus, if you’re paying close attention to your email metrics, you can discover exactly what types of content your subscribers open and click, so you can gather data that way and tailor their experience accordingly.And while growth is crucial, it’s even more important to keep your list clean and healthy (aka, full of the right subscribers). That means using legitimate list growth methods – as always, we do not condone buying or renting email lists. Remember, a healthy email list is about quality, not just quantity. Learn more about email marketing and list health...
We are nearing our 10 year anniversary and as we look forward to our next decade, we decided it was time to update our brand to accurately represents the strides we've taken to incorporate clients that make a positive impact on our community, your community and beyond. With over 230 clients, representing over 300 locations nationwide, we're proud to report that we support independent retailers and sole proprietors, non-profits and community-based organizations in dozens of states. Read more to learn about our new look!
Learn a bit about what a week-long internship with the Marketing Services Team looked like for Aya, our 8th-grade intern extraordinaire.