Ok, it is 2019. Now what?

Ok, it is 2019. Now what? thumbnail

Instead of making all your resolutions happen (and likely fail) in January, why not make a plan to make positive adjustments throughout the year? For your business, we recommend planning to tackle three goals. Click here to learn more about the right channel for your business, healthy email collection and professional development opportunities.

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24/7… Sort Of

24/7… Sort Of thumbnail

With the holidays just around the corner, we know some of you might want to dig into your digital marketing, even while we're celebrating the holidays with family and friends. That's why we blog and provide free webinars, availble 24/7. 

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Warm Up to Those Long Forgotten Contacts

Warm Up to Those Long Forgotten Contacts thumbnail

It happens to the best of us: you collect email addresses through your website, you add them to your email marketing platform, you start to build an email campaign, then the dog needs a walk, the front desk clerk needs a break, the plumbing breaks, there is a missing shipment…

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We Believe in Blogs

We Believe in Blogs thumbnail

With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy.  Content marketing is defined simply as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. And your 2019 strategy should still involve blogging as it is, and will remain, an essential game plan to reach your audience.

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#givingTuesday: a trend worth pursuing

#givingTuesday: a trend worth pursuing thumbnail

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Learn about some of our client's giving practices and about FootSteps Marketing's corporate practices, too.

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One Holiday Down, Two to Go!

One Holiday Down, Two to Go! thumbnail

It's the busiest time of year for America's retailers and while online shopping is convenient, we at FootSteps Marketing truly believe in the power of your brick and mortar storefront. We've compiled some sweet tips that, in coordination with your digital marketing efforts, will help drive footsteps through your doors.

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3 Steps to Boost Your Innate Creativity

3 Steps to Boost Your Innate Creativity thumbnail

The pressure to design and build the coolest, chicest most modern website can be overwhelming. When our design team is tasked with a new design and build, we follow a few general rules to make sure the process stays on topic but pushes the boundaries, too. 1) Move your body, 2) Give yourself time, 3) Consider "what could have been"... Check it out.

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Get a Bad Review Online? Brush It Off!

Get a Bad Review Online? Brush It Off! thumbnail

Negative reviews are not necessarily the worst thing, but your reaction to them might be. If you take a step back, you'll find they can actually make the positive reviews stand out and help you improve your company culture. Follow these steps to responding to negative online reviews and brush it off.

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