Benefits of Promoting Products on Your Website

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Even if you don’t sell products online, promoting the products you have in your store on your website can help drive traffic both to your website and your brick-and-mortar location. Here are 4 benefits of promoting products on your website. 1. It’s a great customer service tool. Based on…

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Understanding Your Email Marketing Stats

understanding email campaign statistics

Email marketing can be a very effective way to reach your customers between in-store visits. Effective email marketing campaigns should keep your business present in the minds of your customers and entice them to make purchases.

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3 Reasons Your Website Needs Videos in 2017

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Today, video rules the web – nearly 3/4 of online traffic in 2017 will be from video content. So, how important is it to have videos on your website? Read these three tips to find out how adding online video content to your company’s marketing plan can drive better results…

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Email Campaigns: How To Create Excitement & Reinforce Value

Email Campaigns: How To Create Excitement & Reinforce Value thumbnail

Do you have a few companies that you anxiously await for their email campaigns to appear in your inbox? You are glad to receive them and do not view them as annoyance? That is where you want to be in your customers' mind and inbox. As a business, creating excitement about your email campaigns should be one of your top priorities. Targeting customers where they are already engaging with you is a great approach. This could happen in a variety of places – online, social media, or in your store.

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5 Content Marketing Tips for 2016

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In the past year, we have seen the importance of visual content shifted into overdrive. From websites, to email campaigns and social media, visual content has become increasingly import to capture your audience’s attention. 1. Color it! Color can help you better organize information by drawing attention…

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