Follow these 5 tips to ensure your business page branding is consistent, your page is accurate and a few ways to tell your story. Whether you are a non-profit, a small retailer or a large operation, having a social media presence is a must.
The backbone of any successful email marketing program is your list of subscribers. It’s your most valuable marketing asset because it’s quite literally your core audience – the people you’re trying to reach and ultimately convert who have already shown interest in what you do, say and sell. Treating your email list with respect and care will benefit you in the long run. It is, after all, your most valuable marketing asset. Learn more...
A marketing plan with actionable steps, even this late in the year, will have a direct impact on your holiday season. Use these five steps as a guide to build and execute a marketing plan tailored to your business.
Websites, Facebook Pages, Google My Business, Shopify…. the list goes on and one, but, as it turns out, you can’t have just one. Just like you can’t run a business with just one person or by selling just one thing, you can’t have a successful online presence…
Not every subscriber will stay engaged. For one reason or another, they might stop opening or clicking on your emails. Don't take it personally but be sure to personally re-attract them with a re-engagement campaign.
"Odessa!" Smart gadgets (which go well beyond iPhones and Androids; those are practically old news!) have evolved beyond the hand-held devices to home cooling systems, Alexa and beyond. While these gadgets are clearly on an upward trend, so too should your business plan for accessing those with the smart gadgets with some simple optimization strategies.
As we all know, a picture is worth a thousand words. By showcasing your product, your storefront, your featured personnel, your floorplan, etc., you are giving your prospective customers the opportunity to truly get the vibe of your operation. Hiring a professional photographer can be expensive. While we definitely thinks it's worth the investment, we know, too, that smartphones have the capacity to take high-quality photos. Here are some tips to get the most out of your shots from the hip.
Nonprofits Advertise on Google for Free The Google Ads Grant Program offers nonprofits the ability to advertise on Google at no cost. (And by no cost, we mean $10,000 a month in free ad spend.) To be eligible for the program, an organization must be a 501(C)(3)…
There’s only one thing better than doing a good deed, and that’s getting paid for it. We at FootSteps Marketing are committed to building and maintaining our corporate culture and our mountain community. That being said, we know all too well the ever-increasing cost of living here in the Roaring Fork Valley and have decided to offer our team the chance to actively be a part of building and maintaining both. We took our team to volunteer as a build-crew for our local Habitat for Humanity. Not only will this day out of the office get us out of the office, away from our computers, into our community, but it also provides our team with a chance to see our co-workers and company in a new light.
"The Great Wall of China has more than 9,000 Google reviews, with an average of 4.2 stars. Not bad for one of the most astonishing achievements in human history. But you can’t please everyone." You can, though, engage everyone, by responding regularly to reviews online and holding reviewers accountable.