With the holidays just around the corner, we know some of you might want to dig into your digital marketing, even while we're celebrating the holidays with family and friends. That's why we blog and provide free webinars, availble 24/7.
It happens to the best of us: you collect email addresses through your website, you add them to your email marketing platform, you start to build an email campaign, then the dog needs a walk, the front desk clerk needs a break, the plumbing breaks, there is a missing shipment…
With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy. Content marketing is defined simply as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. And your 2019 strategy should still involve blogging as it is, and will remain, an essential game plan to reach your audience.
Take the time to do a site-audit with our developers and overhaul your facade with our designers; use this announcement from Adobe as a catalyst to improve your business and digital marketing.
We're big fans of clear communication, especially during the hustle and bustle of the holidays. That's why we encourage our clients to include any special holiday hours to their email marketing campaigns and to their blogs, too.
#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Learn about some of our client's giving practices and about FootSteps Marketing's corporate practices, too.
It's the busiest time of year for America's retailers and while online shopping is convenient, we at FootSteps Marketing truly believe in the power of your brick and mortar storefront. We've compiled some sweet tips that, in coordination with your digital marketing efforts, will help drive footsteps through your doors.
The pressure to design and build the coolest, chicest most modern website can be overwhelming. When our design team is tasked with a new design and build, we follow a few general rules to make sure the process stays on topic but pushes the boundaries, too. 1) Move your body, 2) Give yourself time, 3) Consider "what could have been"... Check it out.
Negative reviews are not necessarily the worst thing, but your reaction to them might be. If you take a step back, you'll find they can actually make the positive reviews stand out and help you improve your company culture. Follow these steps to responding to negative online reviews and brush it off.
Check out the new portfolio page to see if your FootSteps Marketing project made the cut and find inspiration for the next one!