Don't scare off your customers with laziness. Be consistent in your blogging! Read more to find out how to avoid encouraging your customers to think one of the following: the company no longer is in business, the company went through a rough patch and hasn't recovered, the company doesn't care enough to update their website, the company isn't interested in helping me outside of generating revenue.
A website is a great place to keep contact information, create a portfolio of your work, as well as to have a place to sell your work without the need of a middleman. Having an online platform will enhance the perception of professionalism regarding your art. It allows you to positively build up your reputation by giving people the opportunity to learn about who you are as an artist.
Follow these 5 tips to ensure your business page branding is consistent, your page is accurate and a few ways to tell your story. Whether you are a non-profit, a small retailer or a large operation, having a social media presence is a must.
The backbone of any successful email marketing program is your list of subscribers. It’s your most valuable marketing asset because it’s quite literally your core audience – the people you’re trying to reach and ultimately convert who have already shown interest in what you do, say and sell. Treating your email list with respect and care will benefit you in the long run. It is, after all, your most valuable marketing asset. Learn more...
A marketing plan with actionable steps, even this late in the year, will have a direct impact on your holiday season. Use these five steps as a guide to build and execute a marketing plan tailored to your business.
Websites, Facebook Pages, Google My Business, Shopify…. the list goes on and one, but, as it turns out, you can’t have just one. Just like you can’t run a business with just one person or by selling just one thing, you…
Not every subscriber will stay engaged. For one reason or another, they might stop opening or clicking on your emails. Don't take it personally but be sure to personally re-attract them with a re-engagement campaign.
"Odessa!" Smart gadgets (which go well beyond iPhones and Androids; those are practically old news!) have evolved beyond the hand-held devices to home cooling systems, Alexa and beyond. While these gadgets are clearly on an upward trend, so too should your business plan for accessing those with the smart gadgets with some simple optimization strategies.
As we all know, a picture is worth a thousand words. By showcasing your product, your storefront, your featured personnel, your floorplan, etc., you are giving your prospective customers the opportunity to truly get the vibe of your operation. Hiring a professional photographer can be expensive. While we definitely thinks it's worth the investment, we know, too, that smartphones have the capacity to take high-quality photos. Here are some tips to get the most out of your shots from the hip.
Nonprofits Advertise on Google for Free The Google Ads Grant Program offers nonprofits the ability to advertise on Google at no cost. (And by no cost, we mean $10,000 a month in free ad spend.) To be eligible for the program, an organization must be a 501(C)(3)…