Secure Socket Layer (and Other Seemingly Arbitrary Words That Are Really Important to Your Website’s Success)

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Not too long ago, Google announced that switching a website over to the HTTPS (the S stands for secure) protocol would give it a small boost in ranking. Let's start by asking a few questions; why would Google rather HTTPS for SEO rankings? And what are the benefits of using HTTPS for SEO? It should also be noted that there are a few concerns regarding SEO and changing an HTTP website to HTTPS. Learn whether your site is secure and what to do if it is not.

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Spring Cleaning Your Email Contact List

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Building a successful email campaign means nothing if you don’t have an engaged email list. Take our cliche about spring cleaning your email list to heart and learn more about our proven tactics for successful re-engagement campaigns and email marketing best practices.

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Email Marketing Goes Beyond the Campaign with List Health

Email Marketing Goes Beyond the Campaign with List Health thumbnail

You can always ask for more over time once people are more familiar with your brand. Plus, if you’re paying close attention to your email metrics, you can discover exactly what types of content your subscribers open and click, so you can gather data that way and tailor their experience accordingly.And while growth is crucial, it’s even more important to keep your list clean and healthy (aka, full of the right subscribers). That means using legitimate list growth methods – as always, we do not condone buying or renting email lists. Remember, a healthy email list is about quality, not just quantity. Learn more about email marketing and list health...

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Community Engagement, the Heart of Our Work

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We are nearing our 10 year anniversary and as we look forward to our next decade, we decided it was time to update our brand to accurately represents the strides we've taken to incorporate clients that make a positive impact on our community, your community and beyond. With over 230 clients, representing over 300 locations nationwide, we're proud to report that we support independent retailers and sole proprietors, non-profits and community-based organizations in dozens of states. Read more to learn about our new look!

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Optimize Your Images and Tell Your Story Better

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We all know the importance and value that SEO plays to your website. Besides building links, there are many things you can do to help make your campaign a success; without blowing your budget wide open. Check out three tips to helping optimize your images. One of the most important steps to take under the SEO umbrella is image optimization. A comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content. Google itself acknowledges the importance of imagery and shares some helpful tips on image optimization on their guidelines for image publishing.

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