SEM and SEO are one in the same; SEM (Search Engine Marketing or search marketing, as it is widely known) is the marketing tactic from which SEO (Search Engine Optimization) comes, though the terms are often interchanged.
Google and other search engines prefer websites that refresh their content consistently. Additionally, blogs make great social media posts and email marketing campaigns that can link directly back to your website, thus driving up traffic and making those search engines pay even more attention to you.
How does 12 = 24? Find out that and more when developing your 2018 marketing plan using simple steps from your friends in the Marketing Services Department. Remember, without specific goals in mind, your 2018 marketing attempts will be unfocused and scattered. This is a crucial step that many businesses either glaze over or don’t take the time to sit down and focus their team. All it takes is a calendar and a plan.
Add your store to your customers' holiday errand list and impact your holiday sales. Even if you missed out on Black Friday and Cyber Monday, there are still ways to drive footsteps through your doors this shopping season with professional, seasonally themed, email campaigns and coordinated social media posts.
Even if you don’t sell products online, promoting the products you have in your store on your website can help drive traffic both to your website and your brick-and-mortar location. Here are 4 benefits of promoting products on your website. 1. It’s a great customer service tool. Based on…
Email marketing can be a very effective way to reach your customers between in-store visits. Effective email marketing campaigns should keep your business present in the minds of your customers and entice them to make purchases.
Today, video rules the web – nearly 3/4 of online traffic in 2017 will be from video content. So, how important is it to have videos on your website? Read these three tips to find out how adding online video content to your company’s marketing plan can drive better results…
Google Analytics gives you a breakdown of your website visitors. You can use the following information to determine how people are finding your website and which pages they are visiting while they are there.
The holiday season is upon us! The holidays are a great time to reach your customers and remind them to add your store to their holiday errand list.
Here are 6 tips to help you prioritize areas when building a new website. Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a bad reputation.