We live in a mobile-dominant world. In 2015, Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices. A mobile responsive web design is no longer a luxury, it is a necessity.
Your website should be the central hub of your retail store’s communication, your online billboard. After all, it is available to be accessed by your customers 24 hours a day, 7 days a week and should be used as an automated assistant, geared to provide helpful information while you or your staff aren’t assisting customers that are walking the aisles of your store during business hours.
The summer months, before the huge holiday rush of the fall, is a great time to build your email list. Entice your summer customers to provide their emails, so you'll have a larger audience to market to for the holidays.