Profile v Page: the Big Difference on Facebook

Profile v Page: the Big Difference on Facebook thumbnail

Pro-tip: scheduling your posts helps your marketing efforts - you can send out a marketing email that matches your social media and before you know it, your message is clear, consistent and intentional. Scheduling two posts each week is plenty to start with. Once you gauge how much interest your fan base has, you can tweak the posts, add more or remain the same. Regardless, being consistent in messaging and timing will result in quality social marketing. 

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The Best Advice We Give Small Businesses: Invest in Yourself

The Best Advice We Give Small Businesses: Invest in Yourself thumbnail

Having a healthy online presence is necessary but for many, it could be a major challenge; it's often expensive, can be difficult to understand if you're not digitally savvy and worse, can feel useless if done incorrectly. All you need is a modest budget, a high functioning website, a brand-consistent social media presence and if you want high-impact, a results-driven plan, Search Marketing is your best bet.

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New Year, New Plan

New Year, New Plan thumbnail

How does 12 = 24? Find out that and more when developing your 2018 marketing plan using simple steps from your friends in the Marketing Services Department. Remember, without specific goals in mind, your 2018 marketing attempts will be unfocused and scattered. This is a crucial step that many businesses either glaze over or don’t take the time to sit down and focus their team. All it takes is a calendar and a plan.

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3 {Last Minute} Marketing Tips, Just in Time for the Holidays

3 {Last Minute} Marketing Tips, Just in Time for the Holidays thumbnail

Add your store to your customers' holiday errand list and impact your holiday sales. Even if you missed out on Black Friday and Cyber Monday, there are still ways to drive footsteps through your doors this shopping season with professional, seasonally themed, email campaigns and coordinated social media posts.

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Benefits of Promoting Products on Your Website

Benefits of Promoting Products on Your Website thumbnail

Even if you don’t sell products online, promoting the products you have in your store on your website can help drive traffic both to your website and your brick-and-mortar location. Here are 4 benefits of promoting products on your website. 1. It’s a great customer service tool. Based on…

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Understanding Your Email Marketing Stats

understanding email campaign statistics

Email marketing can be a very effective way to reach your customers between in-store visits. Effective email marketing campaigns should keep your business present in the minds of your customers and entice them to make purchases.

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