#givingTuesday: a trend worth pursuing

#givingTuesday: a trend worth pursuing thumbnail

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Learn about some of our client's giving practices and about FootSteps Marketing's corporate practices, too.

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One Holiday Down, Two to Go!

One Holiday Down, Two to Go! thumbnail

It's the busiest time of year for America's retailers and while online shopping is convenient, we at FootSteps Marketing truly believe in the power of your brick and mortar storefront. We've compiled some sweet tips that, in coordination with your digital marketing efforts, will help drive footsteps through your doors.

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3 Steps to Boost Your Innate Creativity

3 Steps to Boost Your Innate Creativity thumbnail

The pressure to design and build the coolest, chicest most modern website can be overwhelming. When our design team is tasked with a new design and build, we follow a few general rules to make sure the process stays on topic but pushes the boundaries, too. 1) Move your body, 2) Give yourself time, 3) Consider "what could have been"... Check it out.

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Get a Bad Review Online? Brush It Off!

Get a Bad Review Online? Brush It Off! thumbnail

Negative reviews are not necessarily the worst thing, but your reaction to them might be. If you take a step back, you'll find they can actually make the positive reviews stand out and help you improve your company culture. Follow these steps to responding to negative online reviews and brush it off.

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Don’t Scare Your Customers

Don’t Scare Your Customers thumbnail

Don't scare off your customers with laziness. Be consistent in your blogging! Read more to find out how to avoid encouraging your customers to think one of the following: the company no longer is in business, the company went through a rough patch and hasn't recovered, the company doesn't care enough to update their website, the company isn't interested in helping me outside of generating revenue.

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The Importance of Having a Website as an Artist

The Importance of Having a Website as an Artist thumbnail

A website is a great place to keep contact information, create a portfolio of your work, as well as to have a place to sell your work without the need of a middleman. Having an online platform will enhance the perception of professionalism regarding your art. It allows you to positively build up your reputation by giving people the opportunity to learn about who you are as an artist.

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5 tips to put your best face(book) forward

5 tips to put your best face(book) forward thumbnail

Follow these 5 tips to ensure your business page branding is consistent, your page is accurate and a few ways to tell your story.  Whether you are a non-profit, a small retailer or a large operation, having a social media presence is a must.

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Treat your email list like your most valuable asset (because it is)

The backbone of any successful email marketing program is your list of subscribers. It’s your most valuable marketing asset because it’s quite literally your core audience – the people you’re trying to reach and ultimately convert who have already shown interest in what you do, say and sell. Treating your email list with respect and care will benefit you in the long run. It is, after all, your most valuable marketing asset. Learn more...

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