In 2016, having a professional Facebook page is essential. There are many components to a successful, engaging Facebook page. Below are 6 tips for an engaging Facebook business page.
Do you have a few companies that you anxiously await for their email campaigns to appear in your inbox? You are glad to receive them and do not view them as annoyance? That is where you want to be in your customers' mind and inbox. As a business, creating excitement about your email campaigns should be one of your top priorities. Targeting customers where they are already engaging with you is a great approach. This could happen in a variety of places – online, social media, or in your store.
R.W. Shattuck recently sent out a great winter themed email, which was a huge success with a 22% open rate! Not only that, but 51% of people clicked to print off the coupon! It has been proven time and time again that including videos and…
In the past year, we have seen the importance of visual content shifted into overdrive. From websites, to email campaigns and social media, visual content has become increasingly import to capture your audience’s attention. 1. Color it! Color can help you better organize information by drawing attention…
We live in a mobile-dominant world. In 2015, Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices. A mobile responsive web design is no longer a luxury, it is a necessity.
Your website should be the central hub of your retail store’s communication, your online billboard. After all, it is available to be accessed by your customers 24 hours a day, 7 days a week and should be used as an automated assistant, geared to provide helpful information while you or your staff aren’t assisting customers that are walking the aisles of your store during business hours.
The summer months, before the huge holiday rush of the fall, is a great time to build your email list. Entice your summer customers to provide their emails, so you'll have a larger audience to market to for the holidays.