When a story has a hole in it, like the main character's accent suddenly changes or age is revealed to be something different than expected, or there's the fly on lense of the screen while you're watching a show, you (the recipient of the content, the one to whom the story is being told) get distracted from the actual story. In the same vein, in the terms of digital marketing and content marketing, it's likely there are holes in your storytelling.ing/content marketing that distract your customers.
Great email marketing begins with understanding what your subscribers want from you, what your business goals are, and strategizing on how to bring those ideas together. We hope that these statistics, provided by our email marketing platform provider, will inspire you to reignite your email marketing plan and utilize our team of experts to help along the way.
Pro-tip: scheduling your posts helps your marketing efforts - you can send out a marketing email that matches your social media and before you know it, your message is clear, consistent and intentional. Scheduling two posts each week is plenty to start with. Once you gauge how much interest your fan base has, you can tweak the posts, add more or remain the same. Regardless, being consistent in messaging and timing will result in quality social marketing.
Having a healthy online presence is necessary but for many, it could be a major challenge; it's often expensive, can be difficult to understand if you're not digitally savvy and worse, can feel useless if done incorrectly. All you need is a modest budget, a high functioning website, a brand-consistent social media presence and if you want high-impact, a results-driven plan, Search Marketing is your best bet.
Just like your home, your website suffers from winter idleness and what better time to do an overhaul than now? Follow these 3 tips and get your website ready for spring and prepare for summer!
Sluff off the winter by springing into a marketing plan with actionable steps! Follow these six steps to build and execute a marketing plan tailored to your business.
Success on Social Media should be defined by you, not stats.
SEM and SEO are one in the same; SEM (Search Engine Marketing or search marketing, as it is widely known) is the marketing tactic from which SEO (Search Engine Optimization) comes, though the terms are often interchanged.
How does 12 = 24? Find out that and more when developing your 2018 marketing plan using simple steps from your friends in the Marketing Services Department. Remember, without specific goals in mind, your 2018 marketing attempts will be unfocused and scattered. This is a crucial step that many businesses either glaze over or don’t take the time to sit down and focus their team. All it takes is a calendar and a plan.