Posted April 7, 2021 By Taylor Rogers

Google My Business

In this article, we discuss the importance of having a Google My Business listing.

 

Investing in your Google My Business profile is a simple, free strategy that can help to boost your online presence and searchability. Your listing acts as a mini-website and is very useful for your audience to get in touch with you and find the necessary information that pertains to your business.

What is Google My Business?

Have you noticed that when you search for a service provider, restaurant, agency, or store on Google that some businesses have a box that appears on the right-hand side of the search page that tells you almost everything you need to know?

This listing acts as a one-stop-shop for your business. The pandemic forced many businesses and customers online and we’ve seen how important it is to have a robust Google My Business listing. Finding quick information is imperative for the success of your business. Have you ever searched for a business near you, found the right one, took time out of your day to drive there, only to get there to find the business closed? Wouldn’t you be frustrated and wish that the information was accurate? This happens more than most people realize and there is a simple way to avoid the problem – update your listing accordingly!

Marketing Tip!
Download the Google My Business app to make changes quick and easy! Are your hours of operation different due to the holidays or COVID? Did you move or change your phone number? Make sure all information is up-to-date and we recommend adding blogs or images monthly as this will help to improve your overall search ranking.

Your Website and Google My Business Listing Work Together

Some of you might be wondering, “If I have a website, do I need a listing?” or “Can I just have a GMB listing with no website?” the answer is fairly simple in that these two platforms work together to provide the best opportunities for your business to be found online. With a GMB listing, you can ensure that your business will come up when folks are searching on their map apps, this is especially beneficial when people are searching on their mobile devices. Having both a website and a GMB listing will not only establish trust from Google search crawlers, but it will also establish trust with your customers as they will usually want to know more information about your business than your listing can provide. Your GMB listing will help to attract your customers and get their foot in the door, but your website will be the main piece of marketing that will seal the deal. The more you work on updating your website and your GMB listing month over month, the more your website traffic should increase. 

The Importance of Your Listing

Your Google My Business profile provides your business the opportunity to generate more traffic, more business, and will help to differentiate your business on Google. Your listing will help to establish your authority in your given industry and create trust with your customers. Most of the folks that are searching on Google for products or services within your industry are only going to look on the first page of Google search results. So, if you just have a website presence and have opted out of creating a Google Business listing, then you are potentially missing out on capturing a wider audience. Google My Business also provides another place for you to rank above your competitors in search results, you want to be on the top four listings for your industry and the way to make sure that happens is if you are consistent with your updates and have set your listing up correctly.

How to Optimize Your Listing

There are many opportunities for how you can showcase your business through your Google listing.

  • Update your company’s profile at any time. There is even a GMB app that makes it even easier to update your listing on the go. This is especially important for businesses that have changed service hours or closures due to holidays, weather, etc.
  • You can highlight the products and services that you offer through lists and visuals. You can upload photos and videos to engage your users, as well as a list of offerings or services.
  • Establish authority and trust through customer reviews. Businesses with a high review rating can benefit from high click-through and conversion rates. It’s also important to remember to respond to all reviews, especially the negative ones. Your Google My Business listing will provide you with a link that you can send in customer feedback campaigns to make it easy for people to say great things about your business!
  • You can share specials offerings, promotions, or sales.
  • Post blog content to keep people engaged and to keep your organic SEO ranking high.

Whether you are a new business or have been around for 20+ years, we advise you to take 15-30 minutes out of your day to double-check your listing and make any changes you see necessary. If you find that your listing needs some TLC and you don’t have the time or knowledge on how to update it effectively, give us a shout! We can take the pressure off of your hands and optimize your listing to better serve you and your business.

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