Grammar Matters, Even on Superb Owl Sunday


Poor grammar is the most telling faux pas a business can make. It makes you look sloppy, and it’s a red flag about your professionalism. 

When you’re writing for your website, it’s easy to get messy about grammar and spelling. It’s simple – maybe too simple – to just hit “publish” and send something into cyberspace without a thorough review. It’s not just business blogs and websites. We know how it is: you’re updating your website in a big hurry, so you make a typo here and dangle a modifier there, and you don’t think much of it. When you do this, though, it’s obvious to your readers that you didn’t take a few minutes to check your professional work. Each stray apostrophe or misspelled word is a little chip in your image.

Sometimes it can be obvious, sometimes it can be confusing and sometimes, it can be downright hilarious. 

VLTDesign offer up some great pointers: Make sure you have no improperly used versions of they’re/their/there or instances of your/you’re confusion. Those are some of the most obvious errors to readers. Another common mistake is apostrophe use. Here’s a quick primer: Use an apostrophe after a noun to make either a possessive (Joe’s boat) or a contraction (Joe’s going to to the store, a contraction of “Joe is going to the store”). Don’t use apostrophes to make pronouns possessive (hers, its, theirs). But you do use an apostrophe when you want to make a pronoun into a contraction (It’s raining, you’re late, they’re happy). And never use an apostrophe to make a noun or a pronoun plural, except when it’s necessary for clarity. So “cross the t’s and dot the i’s” is acceptable but “I have two dog’s” is not.

At FootSteps Marketing, we’re big on content marketing, the stuff that boosts your SEO organically and identifies you as the professional and expert we know you are. It’s good to remember, though, that misspelled keywords don’t support your SEO and likely hurt it! There are really simple ways to make sure your written work is accurate, like Grammarly and have heard good things about Scribens, too. 

Always think of your writing as a reflection of your company: just as you wouldn’t go to a meeting in dirty clothes or with food in your teeth, you shouldn’t publish or send sloppy writing. Use our tips for grammar checkers or have another person or two read everything you intend to publish. Happy content creating!

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