Sometimes, we’re asked to practice what we preach.
Our longtime partner, Habitat for Humanity Roaring Fork Valley, asked if we would pull together a “Guest Blog” that would help other businesses better understand why, every year we volunteer a workday… and keep coming back! We jumped at the opportunity to share our story.
Every time we start a new project, we’re humbled to work with the staff and crew at Habitat for Humanity. From the moment we notify the coordinator about our interest to the final blow of the hammer after a big day on site, we’re treated with patience, confidence, and gratitude. Meeting the project managers and other volunteers for the day is definitely a highlight as we get to see some very passionate people do really hard work and love every second of it. FootSteps Marketing’s team has baby boomers and millennials alike so getting to work together, away from our desks and regular tasks, in new roles gives us the opportunity to appreciate our own team more, too. We live in the communities these Habitat homes are serving and are so proud to offer our time and energy.
Read More. The benefits of guest blogging are symbiotic and, as we see it, trifold.
- A guest blog helps generate social media shares and your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience. And, since the guest blogger is talking about another organization, you both win!
Guest blogging allows the author to take the reigns on authority. Even with the best content in the world, it’ll be difficult to convert your audience into loyal subscribers or paying customers if they don’t trust your brand. By contributing to other top-of-their-game websites, you get the chance to prove your credibility as an information source. It will broaden your target audience and help them realize that you’re someone who’s recognized by trustworthy brands. And as a result, they’ll be more receptive to any value proposition you may present in your own site.
It is a really simple way to positively impact both your SEO and theirs! Because (on occasion) you can include a link back to your website. In turn, this can have a positive influence on your search engine rankings.
So, when you’re asked to Guest Blog, see it as an opportunity to share your wealth of knowledge and positively impact your brand and theirs. Set aside the time to make it impactful, helpful and to set yourself up as an authority on the subject.