We all know the importance and value of a successful digital marketing campaign, and many marketers will agree that SEO has a crucial role to play. Besides building links, there are many things you can do to help make your campaign a success; without blowing your budget wide open.
One of the most important steps to take under the SEO umbrella is image optimization. A comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content. Google itself acknowledges the importance of imagery and shares some helpful tips on image optimization on their guidelines for image publishing.
To help you ensure you’re optimizing your images properly, here are three basic tips to get you off to a great start.
1. Use unique images that are page-relevant
Users are far more likely to react to an image before they begin reading your post.
Take the time to source out images that illustrate the subject of your article with humor, drama, or romance to appeal to your audience on an emotional level, and you’ll engage them more than a glossy commercial shot of your new product. Better yet? If you’re able to add your own, original image, that’s even better for SEO purposes.
This is especially true if your subject matter talks about a service or product that you offer- don’t use the same old royalty free image that people have seen a thousand times. Take the time to snap a photo yourself, that is specific to your company and use that instead.
For additional tips on using the best photos and photography possible for your marketing, explore this article from Shopify.
2. Use the highest quality format possible
Web pages with images that are poor in resolution or formatted incorrectly can appear distorted on a tablet or mobile screen. Don’t sell your content short by utilizing low-quality images.
Here are some tips to remember when choosing file formats:
- For most e-commerce situations JPEGs will be your best bet. They provide the best quality and the smallest file size.
- Never use GIFs for large product images. The file size will be very large and there is no good way to reduce it. Use GIFs for thumbnails and decorative images.
- PNGs can be a good alternative to both JPEGs and GIFS. If you are only able to get product photos in PNG format, try using PNG-8 over PNG-24. PNGs excel at simple decorative images because of their extremely small file size.
3. Reduce the size of your image file
Google is pretty big on mobile, going as far as to create a mobile-first index.
This means you need to account for mobile with your images. By scaling down large image files, you can increase page speed, which is crucial for mobile viewing.
Pages that take longer to spool often suffer a high bounce rate due to the swift departure of eager visitors seeking an immediate solution. Use a smaller, high-resolution image of your product and offer visitors the option to view an enlarged image.
With every website we build, we engage a comprehensive SEO strategy and the website images that resonate with your audience while remaining relevant to your content. We customize each project to the client’s needs and our professional analysis and recommendations. By utilizing specific combinations of SEO tactics, we position you as a leader in your industry online, driving footsteps to your doors.