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    Even though a personal Facebook page has its sweet side, keeping in touch with old friends, seeing family photos and learning about the latest funniest online videos, your Business Facebook Page should be professional and planned. 
    There’s a big difference between your friends liking your posts and your followers liking your page. 

    Facebook Profile

    A Facebook profile is a personal account assigned to you when you sign up with Facebook. You’re only able to create one profile, which includes only your personal information – no business information. Your Facebook profile is where you connect with family, friends, and colleagues. You’re able to see personal posts and updates from your friends in your newsfeed as well a share your own photos and posts. 

    Your Facebook profile is for personal use only and shouldn’t be used for business in any manner.

    Facebook Page

    A Facebook page is a page created on Facebook that’s separate from your personal profile. A Facebook Page is set up simply by selecting the “Create a Page” link from the drop-down menu on the right-hand side of your Facebook profile. Once your Facebook page is setup, you can begin to promote your page to gain more likes.

    In order for Facebook users to see your business’s updates in their feed, they must like your page.

    We highly recommend planning your posts and scheduling them ahead of time for many reasons: 1) it saves you time, 2) it helps keep the focus on ROI, 3) it keeps you and your customers from ranting about personal beliefs on a professional page, which will almost always turn a prospective customer off, even if they agree. 

    Additionally, scheduling your posts helps your marketing efforts – you can send out a marketing email that matches your social media and before you know it, your message is clear, consistent and intentional. Scheduling two posts each week is plenty to start with. Once you gauge how much interest your fan base has, you can tweak the posts, add more or remain the same. Regardless, being consistent in messaging and timing will result in quality social marketing. 
    Wondering how to get more Page Likes? Orchestrate a Facebook contest!
    Pro-tip: make sure it’s visible on all your platforms (website, email marketing, and Facebook Page) and that your prizes are relevant to your store (swag is the best giveaway) but also won’t break the bank. 
    For more information on Facebook best practices, drop us a line. We’re here to help.