Sign up for our Newsletter:


    If you’ve worked with us on a website, or if you’re familiar with some of our work, you know how much value we place in high-quality photographs to positively impact your website. While not many of us have professional grade camera and lighting equipment, we do all have access to a smartphone. 

    Examples of extraordinary photographs taken with iPhones and submitted to the annual iPhone Photography Awards. 

    With today’s advances in technology, you are able to create great product images utilizing your smartphone’s advanced camera features and a tripod (or fence post, or stacked boxes, etc). This option is both budget and user-friendly, not to mention convenient!

    Step One: Using Your Phone As A Camera

    Most smartphones in today’s market come equipped with great cameras. If you’re one of the many consumers who has purchased one of these devices, then you have a high-quality DSLR alternative right at your fingertips!

    Here are some common smartphone camera features, available on most models 2017 – present:

    • 8-16 megapixel camera
    • Video Recording HD (1080) @ 30 frames per second with audio
    • Autofocus
    • LED flash
    • Image stabilization
    • Editing software

    Simply make sure that your device has autofocus and that the setting is for the maximum amount of megapixels possible, then, step two. 

    First place, floral. Shot in Santa Barbara, Calif., with an iPhone 7. (Alison Helena/IPPA)

    Step Two: Accessories

    For consistencies sake, we recommend using a backdrop, a table, a household lighting setup, a stand or tripod, and, if you’re savvy, an optional lens. Using soft, natural lighting makes for beautiful product photos, but it often creates the need for image stabilization equipment, such as a stand or a tripod. Although smartphone cameras do contain internal image stabilization software, there will still be camera shake if you hand-hold your phone, resulting in blurry images. To quell those results, simple stabilize yourself with a table, a fenceline, the back of a chair… you get the point. 

    Step Three: Adjust the Camera Settings.

    Now that you’ve properly adjusted your application settings, it’s time to work on changing the camera’s manual exposure settings to capture the best light within your frame.

    • Zoom: Pull the zoom slider at the top of the screen to adjust the frame around your product. Make sure that all of the product fits inside the frame and make sure to leave enough room on all sides so that you can crop the image if necessary in post-processing.
    • White Balance: To properly set the white balance according to the light temperature in your setup, touch the WB button and then touch the white background.
    • Exposure: Touch the circular Exposure button and then touch your product so that the camera knows to properly expose the product.
    • Focus: Touch the circular Focus button and then touch your product so that the camera knows to properly focus on the product.
    • Lock: When you are finished adjusting each of these settings, make sure to tap each one again to lock the settings in place. This will keep the camera from auto-adjusting the settings while you are taking images. 

      First place, lifestyle: A mother of three shows her style in Madrid. Shot with an iPhone 7. (Natalia Garces/IPPA)

    Step Four: Posting and Sharing Your New Photographs.

    As we all know, a picture is worth a thousand words. By showcasing your product, your storefront, your featured personnel, your floorplan, etc., you are giving your prospective customers the opportunity to truly get the vibe of your operation. Now, it’s time to share your images. First, post them (and categorize them appropriately) to your website. Then, post them to your social media channels, making sure to link back to the product or service on your website. Add them to email campaigns, your Google My Business page and beyond! 

    Want to know more about how images impact your SEO rankings? Check out our free webinar series at!