Perhaps you’ve heard the old expression, “it’s better to show than tell.”
Images on your website act as storytellers, allowing website visitors to visualize how your organization will impact them. Research has found that the human brain can correctly identify images in as little as 100 milliseconds, making carefully-chosen images that reflect your product and values an important opportunity to quickly capture visitors’ attention – even before they’ve read a word of text. This same effect can also help improve recall of your business later.
If you properly label images with search-friendly metadata and captions, you are creating more content for search engines to index, positively impacting your SEO. Your content will then show up within both web search results and images searches – creating double the opportunity for discoverability. Then, when you do appear in search results, images can win you the click.
Websites with images don’t just perform better in search rankings, they’re also more attention grabbing when they show up on search results pages. This means websites with properly labeled photos win more clicks. To see this effect in practice, go to Google and search for “chocolate chip cookie recipe.” Notice how web pages that have photos display a thumbnail picture next to the link? Now imagine what happens when a user searches for a local business such as yours and encounters just a few results with thumbnail images. Which website do you think they are most likely to click on?
Great images can play a major role when it comes to spreading the word about your business on social media. Studies have found that including at least one image on pages is associated with more shares on Facebook, while other research has found that social media posts that include images have higher engagement rates than text-only posts.
To get the biggest social boost from your website images, make it easy for visitors to share your content by including buttons to instantly post to Facebook, Twitter, Instagram, and other social media platforms.
High-ranking pages will usually display several of these ranking signals including:
- High-quality, relevant content. This means content that humans (not just search engines) want to read and find useful. Relevance is judged by the search term is included in the page text.
- Properly structured. With appropriate HTML tags for headings, images, etc.
- The page is easy to use and read on mobile devices.
- It’s secure. Preferably using HTTPS rather than HTTP — critical for any site that collects user data (even so much as a contact us form)
And, knowing that you’re selecting images that help tell your story, you should show up high on the search list.
When intentionally selected and effectively used, images help drive more visitors to your website, promote social sharing and ultimately help drive business goals. To learn more about your site, drop us a line and we’ll be happy to do free digital marketing review.