The Best of 2019: Location, Location, Location!

It took a whole month of deliberations, but we’ve finally named our top 20 websites of 2019! {In no particular order} we’ll be showcasing all 20 and highlighting the specific reasons they made it to the coveted list. 

Today,  we are showcasing a website that spans the whole nation!

HOT SPRINGS OF AMERICA is the brainchild of a seasoned resort marketing expert who knows the value of the all-mighty associations, both for the individual resort and for the traveler looking for an adventure. Hot Springs of America is the singular source for geothermal wellness destinations across the U.S. Your ultimate hot springs soaking experience awaits.

We were incredibly humbled to be selected for this project and know exactly why we were: the highly technical functionality of this aesthetically engaging website is one of our pride and joys! 


HOT SPRINGS LOCATOR: For the end-user to have a satisfying experience on the site, we knew that we needed to develop code that would allow someone to find their ideal hot spring adventure using our database of every commercial hot spring in America. To do this, we looked at the search likeliness of three main hot-spring-seeking-avatars that represented the three likely travelers: “The Wanderer” using their mobile phone, while on the road, “The Planner” using their desktop computer to layout their upcoming vacation, “The Amenities Seeker” using either laptop or mobile phone to find the hot spring that best fit their interests and needs. Based on these three avatars, we created the Hot Springs Locator Tool which allows users to search using current location, keywords or amenities, or by state.

An association website like this requires incredible attention to detail, multi-functioning locator tools, and high impact search functionality and search engine optimization. All of these aspects serve the hot springs owners and soak-seeking adventurers alike, and with FSM, we always see past the trees to the forest and ensure that all parties are served by the final product. Visit and explore it for yourself. 


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