With all the hype around video content, it’s tempting to think that blogging is over. But don’t let this popular notion short-change your content strategy. Content marketing is defined simply as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. And your 2019 strategy should still involve blogging as it is, and will remain, an essential game plan to reach your audience.
One only has to look at a couple of sobering statistics to realize this:
- You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website (Tech Client).
- Businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t (Hubspot).
And if that’s not enough reason to place a high value on your blog, then here are ten more reasons why.
1) Blogging is the most critical content marketing tactic for 2019.
52% of respondents on a recent content marketing survey agreed that blogging is their most critical content marketing tactic.
Blogging was followed by email newsletters (40%), social media content (40%), then ebooks, in-person events, and webinars. And video? Only 30% of respondents consider video to be vital.
2) Blogging is still top of mind for in-depth material.
Yes, video is engaging. But when it comes to drilling down and providing the nitty gritty on a subject, long-form content (that’s 2000 words or more) performs systematically well. This especially holds true when, according to Google, up to 10% of users’ daily information needs involve learning about a broad topic.
3) Blogs build trust and people trust blogs.
Your blog is the human angle of your business. It’s where you find your voice.
- It’s where you explore your audience’s issues and concerns.
- It’s where your business personality increases the potential of how likeable your brand is.
- It’s what differentiates you from your competition.
Which is why it’s no surprise to learn that blogs are the 5th most trusted source for accurate online information.
4) Blogging forces you outside your comfort zone.
Blogs have evolved into far more than a company mouthpiece for marketing agenda. Readers now expect candid, transparent storytelling on your blog. They want to find great content that provides them with valuable information. Which means blogging can take you well outside of your usual comfort zone, for the better! You get to decide what you write about, how you manage the timing and what it means to you to connect with your audience.