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Why Saying Goodbye to Business Catalyst is Actually a Really Great Thing

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    We first suspected something was up when the implementation of a simple security protocol became expensive and intensive… but then Adobe announced that they would “end hosting existing sites on Business Catalyst on March 26th, 2020”, we decided to look on the bright side. 

    For one thing, the security issue was a doozie. Business Catalyst (BC) wasn’t allowing an easy or affordable option for our clients to engage an SSL Certificate. SSL Certificates provide secure, encrypted communications between a website and an internet browser. SSL stands for Secure Sockets Layer, the protocol which provides the encryption. SSL Certificates are typically installed on pages that require end-users to submit sensitive information over the internet like credit card details or passwords. With a new or upgraded FootSteps Marketing website, it’s not only simple but it’s also affordable!

    As many of our clients know, the (BC) content management system is cumbersome at best; so much so that we felt it was in the best interests of our clients to always work with a FootSteps Marketing professional to make even the simplest of updates. We know that a content management system of our WordPress environment, which boasts a better user experience and is therefore more trainable, will not only enhance our client’s time in the “backend” but will likely improve time spent editing and updating content.

    In addition to being non-secure and having a clunky backend, leaving BC behind will allow your site to have much better search engine optimization and the improved search traffic it will bring will alone be worth the upgrade.

    To ensure that your site is secure, is user-friendly and has the finest in SEO capabilities, upgrade to a custom longform or a new, full site, with FootSteps Marketing. We’ll make the transition so simple, you won’t notice… but we guarantee your customers will.

    Take the time to do a site-audit with our developers and overhaul your facade with our designers; use this announcement from Adobe as a catalyst to improve your business and digital marketing. If you’ve received our emails about upgrading your site, click here to chat with your Account Manager. If you’re interested in learning more, reach out to our Marketing Services team