Working From Home? Lucky You! Here Are Tips from Professional Communicators on How To Do It Best.

By now, if you’re lucky enough, you are aware of the difficulties that come with working from home. For one thing, there’s a lack of interaction with coworkers, not to mention being forced to use a kitchen table instead of a desk, possibly not having the same computer or bonus screens to help you manage the many tasks at hand, plus the whole aspect of motivation. The list goes on.

But it’s a critical time to showcase your awareness of your fortunate situation and remember that your coworkers are in the same boat, not to mention your clients. So, how does FSM, a team of 11 spread across the central mountains of Colorado, make it work? 

It comes down to three things:

+ overzealous communication

+ demonstrate productivity 

+ a sense of humor

With COVID-19 spreading throughout the world, working from home increases social distance and gives you the best Stay Home Logo from Instagramchance to avoid contracting the virus as well as doing your part as a community member in lowering the opportunities to spread it, too. Our local and state governments are enforcing that all non-essential businesses (and employees) to stay home to slow the spread of the disease. FSM is happy to comply and beat them to it by transitioning our team to #workfromhome more than two weeks ago.

That being said, the transition has not been easy. For one thing, we’re a close-knit group of professionals who have built our company on friendships, relationships and placing high value in and on our community of clients, trusted third-party vendors and neighbors. To suddenly be completely cut off from that community and from one another has been a difficult one. However, because we’re a digital marketing agency with a keen perspective on the needs of our non-profit and small business clients, we knew that though it was a tough one, we needed to transition swiftly in order to serve them and their audiences. 

Digital marketing has never been more important and we’re so grateful to have built nearly 200 websites and 120 email marketing platforms that set our nearly 200 clients up for digital communication success during this otherwise trying time. 

+ overzealous communication

One thing to keep in mind as you rapidly adjust to communicating with your team and clients remotely is that you can’t over-communicate — at least not when you’re working from home. There is more room for misunderstandings and confusion when you are working remotely if you don’t make an effort to communicate what you’re working on. So, err on the side of sharing too much. Doing so will not only lead to fewer misunderstandings but will also result in better teamwork and stronger bonds of trust.

+ demonstrate productivity 

As we navigate the new normal of digital communication in lieu of interpersonal communication, celebrate the successes of your clients, your team and your neighbors. Not only will the positive vibes reverberate almost immediately but you’ll help demonstrate just how productive you can be during times of crisis. In recent days, our small team of 11 has been tasked with major website updates and email communication for dozens and dozens of clients across the country. The result we’re most proud of happens to be close to home: Habitat for Humanity Roaring Fork Valley acted nimbly to the COVID-19 crisis in our valley while maintaining the goal of housing-for-all by changing the way their ReStore operation functioned. Switching to an online selling system, supported by DropBox and Social Media, the ReStore Roaring Fork asked us to evaluate and adjust their homepage to deliver only the necessary information concerning ReStore online shopping. The result is something we are very proud of: a website redesign that at-once follows local government health and safety protocol while still serving their shoppers and fundraising for affordable housing! To learn how we can help you navigate these tough times, get in touch with our Marketing Services Team. 

+ a sense of humor

While this is a really tough time, and it’s likely going to get worse before it gets better, we can’t emphasize enough the power of a smile and the impact a tasteful sense of humor can have on the situation. Whether you want to admit it or not, the science is there. A recent study emphasizes just how powerful and beneficial laughter can be. Laughing releases endorphins, or neurotransmitters that bring a feeling of euphoria. At the same time, it stimulates circulation in our bodies, which increases oxygen intake and lowers blood pressure. Shawn's Work From Home

The benefits of laughter extend to all people. “The idea of laughter is an important one. We’ve known it as a healing mechanism. It’s important to surround yourself with other people who make you happy and be engaged with others,” says Danny Bega, MD, a neurologist from Northwestern Medicine.

Benefits of laughter:

  • Reduces stress. Laughter can reduce stress hormones.
  • Boosts the immune system. When you laugh, you eliminate toxins and increase the number of lymphocytes in your blood, which helps protect you.
  • Decreases pain. Laughing has been found to improve pain tolerance due to a release in endorphins.
  • Regulates blood pressure. Studies have shown that laughter can decrease resting blood pressure, reducing the risk for heart disease.
  • Improves memory. The increase of oxygen from laughter helps improve brain function, including memory.

We’re not doctors or scientists, but we know from our own experiences the powerful impact positivity and humor can have. We, as professional communicators, hope that you too can find the benefit of a good laugh and that you stay well through this pandemic. Not unlike the benefits of gratitude, humor and positivity are contagious. 

Compassionately being aware of your situation and others, we can’t emphasize enough the power of:

+ overzealous communication

+ demonstrate productivity 

+ a sense of humor

For help on figuring out how to best navigate the digital marketing world in these trying times, reach out to our team. We’re here to chat and help however we can. 

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